Account Executive

  • Full Time
  • Flint, MI
Meredith Corporation

WNEM-TV

WNEM, a Meredith Corporation TV station, is recruiting for an Account Executive. The Account Executive solicits new advertisers and increases share of business for existing advertisers.  This position assesses the market potential of prospective accounts and meets with local businesses to learn about their marketing needs.  The Account Executive achieves assigned revenue goals through sale of airtime, internet or other products and services to new and existing clients.  This position also serves as an important station representative within the local business community.

Essential Job Functions

55%- Sells advertising time and provides continuing service to advertising agencies and direct accounts.  Assesses the advertising revenue potential of assigned television and non-television accounts.  Conveys advertisers’ marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the station can fulfill those needs with a television schedule, internet schedule, commercial concept and/or promotional event.  Maintains positive client and station personnel relationships.
25%- Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach advertiser with an educated sensitivity.  Makes presentation to advertisers’ key decision makers in written and/or visual form.  Manages client-chosen solutions.  Provides excellent customer service to clients.

5% Places a priority on the sale of special inventory, marketing events and/or production to increase revenue potential.

5% Adheres to stations’ credit and collection policies and procedures.  Assists business office in credit and collection activities as needed.

5%-Provides management with timely and accurate monthly, quarterly and annual budget forecasts.  Maintains accurate records of individual list performance.  Generates any additional station specific reports as required

5%- Maintains understanding of local market ratings, competitive media, station strengths, industry and product knowledge.  Utilizes supplementary market research.  Remains updated regarding industry trends through trade publications and marketing seminars.

Requirements (Experience, Education, Etc.):

Minimum Qualifications:
All must be met to be considered.

Education:
College degree preferred. Related sales/marketing courses and seminars helpful.

Experience:
Minimum two year’s media sales (TV, radio, cable) background preferred; other business-to-business outside sales considered.

Specific Knowledge, Skills and Abilities:

Full understanding of current TV ratings
Understanding of share trends, psychographic research and programming philosophies

Solid grasp of retail marketing concepts

Some knowledge of strengths and weaknesses of competitive media

Strong sales skills; ability to create effective sales promotions

Excellent computer skills

Excellent problem solving skills

Strong multi-tasking skills

Adaptable and effective negotiating skills

Well organized

Ability to thrive in a team-oriented, competitive, fast-paced environment

Excellent customer service skills and professional demeanor

Self starter

Valid driver's license with good driving record

Travel Required (approximate) 40%

How to apply:

Persons interested in submitting an application for the position identified, should visit the Career Center at Meredith.com

Equal Opportunity Employer