On February 6, Bingham Farms-based jacapps, a leading radio mobile app developer, announced an expansion of its sales force by adding former radio programmer, salesperson and on-air talent, Sari Zalesin, to focus on new product lines for radio. The company is shifting Alex Burnstein, who has held that role for the past seven years, into the newly created position of Director of Marketing.
jacapps President Paul Jacobs said, “Sari brings a unique set of skills and relationships to our company. She’ll provide hands-on advice to our radio clients about how to promote and increase the effectiveness of their mobile apps, how to implement apps in platforms like Apple CarPlay and Android Auto, and much more.”
Adds jacapps COO Bob Kernen, “Sari’s deep experience in radio will help the managers tasked with making key decisions around mobile strategy. She has an understanding of the challenges they face, as well as how to execute mobile promotions in key sectors that include on-air, programming, and sales. She will be a valuable resource to jacapps clients as she helps them optimize their mobile apps strategies.”
Zalesin will focus on bringing jacapps’ unique mobile solutions for audio content providers to the rapidly expanding market for mobile. That includes radio, but also digital pure-plays such as streaming radio and podcasters. “I’m excited to be joining this innovative, dynamic team that have long been leaders in the mobile space,” says Zalesin.
Sari comes to jacapps with nearly three decades of radio broadcasting and voice over experience. She has held the title of Music Director/Talent Liaison and National On-Air Talent at XM Satellite Radio, as well as legendary radio brands that include WLLZ/Detroit, WCSX/Detroit, KZPS/Dallas, and WLUP/Chicago. Sari made national history when she became the first female public address announcer during the Dallas Stars’ inaugural NHL season. Most recently, she has been an Account Executive for The Walt Disney Company/Radio Disney, CBS, and Michigan.com.
Alex Burnstein is taking on the leadership of jacapps’ newly formed marketing team. “Alex has been with us since the beginning,” says Jacobs, “Her knowledge of our clients and their businesses will help us to better serve them, while also helping us to open up new markets for our company. jacapps is undergoing a tremendous growth spurt, not only in radio, but across other verticals that include health care, B2B, and others. Alex is one of the most experienced players in the mobile apps space whose broad knowledge of our business will help us continue that growth.”
“From my sales experience at jacapps,” comments Burnstein, “I am privileged to have a unique understanding of how our clients can benefit from a properly implemented mobile strategy. I’m excited to share this knowledge with all of the different businesses that we work with.”