By: Seth Resler
Jacobs Media Strategies
Over the past two decades, it’s become apparent to radio stations that creating web content is an effective way to attract website visitors. Unfortunately, while radio personalities are fantastic verbal communicators, they don’t always love the written word. Fortunately, today’s radio DJs have the option of using AI to do a lot of the heavy lifting for them.
For the past several weeks, I have been playing with Jasper AI. Jasper AI is a blogging assistant that helps you write and edit your posts. Jasper uses natural language processing to understand your writing style and content, and provides suggestions on how to improve your blog posts. For example, Jasper can suggest titles for your blog post, suggest related topics to write about, and help you edit your post for grammar and spelling errors. In addition, Jasper AI provides analytics about your blogging activity, such as the number of views and social media shares you receive.
Using AI for Blog Topic Ideas
For me, one of the hardest parts of writing a blog is coming up with topics to write about. Jasper AI comes helps with this by using artificial intelligence to come up with ideas for new articles. All you have to do is enter a few keywords related to your blog topic, and Jasper will generate a list of potential article topics. You can then use Jasper’s “idea explorer” tool to further expand the list of possibilities.
Create an Outline for Your Blog Post
Once you come up with an idea for a blog post, enter a short prompt explaining what you want to write about. Jasper AI will use this prompt to generate a list of related topics and ideas that you can explore in your post. You can then use this list to structure your post, ensuring that all of your main points are covered.
Filling in the Outline
Jasper AI’s Paragraph Generator is an easy way to quickly fill in an outline for a blog post. To use the feature, simply enter the topic of your blog post and the desired length. Then, click on the “Generate” button. The Paragraph Generator will automatically generate a paragraph based on your input. You can then edit the paragraph to fit your needs. Once you are satisfied with the results, copy and paste the paragraph into your blog post. Repeat this process to flesh out the entire blog post outline. With just a few clicks, you can quickly create a well-crafted blog post that is sure to engage your readers.
Finding the Right Tone of Voice
When writing a blog post, it is important to choose a tone of voice that matches the radio station and its audience. Jasper AI’s Tone of Voice feature is designed to help you capture the unique way that your brand speaks. To do this, it analyzes a variety of factors, including the words you use, the sentiment of your content and the overall tone of your communications. For example, if you were to choose “rock and roll” as your brand’s tone of voice, Jasper would analyze your content for clues that suggest a rebellious, edgy attitude. Jasper would determine the overall tone of your communications to see if they reflect the energy and excitement of rock and roll. By taking all of these factors into account, it can help you create a Tone of Voice that is unique to your brand and that will resonant with your audience.
Jasper AI is not a fact-checker. That means that it cannot verify the accuracy of information for you. However, it can help you organize and find information related to a topic. For example, if you are researching a historical event, Jasper AI can help you find primary sources. It is still up to you to determine whether or not the information in those sources is accurate. This is why it is always important to do your own fact checking. Even if you are using a reliable source, things may have changed since the last time that source was updated. By doing your own fact checking, you can be sure that the information you are using is current and accurate.
Optimizing Blog Posts for Search Engines
SEO, or search engine optimization, is a technique that can be used on a website or blog to improve site visibility amongst search engines. It is important for blogs as it helps the site to appear higher up in results pages when someone uses a search engine, meaning that there is a greater chance that the blog will be seen and read. Good SEO practices can also help to attract organic traffic – that is, visitors who find the site through a search engine without having been specifically directed there through an advertisement or link.
SEO should be an important consideration in any blogging strategy. There are many different factors that contribute to good SEO, but some of the most important include choosing relevant keywords and phrases, optimizing page titles and metadata, and creating fresh and original content. With a little effort, bloggers can significantly improve their chances of success by incorporating SEO into their strategy.
You can easily optimize your blog posts for search engines by integrating Jasper AI with Surfer SEO. First, you need to sign up for a free account with Surfer SEO. Then, you can connect your blog to Jasper AI and start adding content. Surfer SEO will analyze your blog posts and provide suggestions on how to improve your SEO. For example, it may suggest adding certain keywords or phrases, or changing the title or structure of your post. With Jasper AI and Surfer SEO, you can be confident that your blog is optimized for the search engines and that you’re driving traffic to your site.
Checking for Plagiarism
Jasper AI includes a plagiarism checking tool that can quickly scan your blog post and compare it to a database of billions of online documents. If any matches are found, Jasper AI will provide you with a report that includes links to the sources of the plagiarized material. You can then edit your blog post to remove the plagiarized content and avoid any potential penalties.
Learning Jasper AI
While it may seem daunting at first, the learning curve for Jasper AI is actually quite manageable. With a little practice, most users will be able to get started with Jasper within a few hours. The software comes with a number of video tutorials that walk users through the basics of creating and editing AI models. Additionally, there is an active Facebook community that can provide support and answer any questions that users may have.
After using Jasper for a few weeks, I have found that it improves my blogging. I am not spending less time blogging, but I am able to produce more content — and content that is better-suited to search engines — in the same amount of time. Jasper AI doesn’t eliminate the work, but it shifts it: I find that I spend my time reading Jasper’s suggestions, selecting the best and editing them instead of writing from scratch. If your radio station’s staff members need a little extra help getting their blog posts written, artificial intelligence may be the answer.
P.S. — This blog post was written with the help of Jasper AI.
For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.