Les Rose

Les Rose

We’re happy to welcome Les Rose, Professor of Practice, Broadcast and Digital Journalism, Syracuse University S.I. Newhouse School of Public Communication to speak at this year’s GLBC.  Rose will present four great sessions at this year’s conference.

Rose’s professional bio includes over 31 years as Staff Photojournalist at CBS News; Visiting Seminar Leader at the University of Florida for 7 years; Visiting Staff Seminar Leader at The Poynter Institute for 17 years; and 12 years as News Photographer for KCBS-TV.

“Luggage Carts and Broken Hearts: True Tales and Tips of TV News”
Wednesday, March 8, 10:00 a.m. – 11:00 a.m.

Stations expect multi media journalists, Les will give you valuable tips including:

    • Journalists that happen to use a camera Instead of a laptop
    • Freeway Devil: Preparing the story on the way TO the story. Structuring the story on the way there, and then adapting it to what is actually there.
    • How to turn a PR Handout to a Standout.
    • The ultimate baseball fan and a lesson in moments. Broken second mic was a good thing. Transitions and a Stairway to Heaven.
    • Multiple jump cuts are not a mistake, it’s a technique.
    • Take the “Man on the Street” OFF the street, and make it infinitely more powerful.
    • To get a great interview, leave the gear in the car…if only for two minutes. Really, two minutes.
    • Putting the subject(s) at ease: leave your shoes at the door, and accept the water. I’ll explain!
    • A hard news lead story shot in a day, with feature character building.
    • Everyday stories that have disabled people as sources, yet the stories aren’t about disabled people!
    • WHAT to DO and NOT do in a fire: car engine running and parked for departure.
    • How to shoot a policeman’s funeral when they won’t let you in.

“Sound Advice”
Wednesday, March 8, 11:30 a.m. – 12:30 p.m.

Les will share some tips for using sound to enhance your reporting. Lessons learned will include:

  • Listen Up: Improving a reporter’s read.
  • Photogs are the hockey goalies…last person to make the save before it goes out.
  • Using windscreens INSIDE.
  • Two people, one mic: no problem.
  • Have a sip: how a tea (Throat Coat) can save a shoot.
  • Interviewing Children…get on their level physically and below their level mentally.

“Let There be Light, but Make it Fast, Could You???”
Wednesday, March 8, 2:30 p.m. – 3:30 p.m.

Les will cover his top tips to get the best lighting for your story, including:

  • Lighting by Loews…LED lighting saves time and temperature.
  • Night live shot lighting: expose for the background light. The reporter only needs a little light for a much better look.
  • Very fast noon time lighting: without a light. A silk and a reflector=great daytime lighting, in about 4 minutes.
  • The perfect chair to shoot an interview subject and it is NOT the one they love.
  • The office sequence, outside the office…for the win.
  • The Skin they are in: Mattify is a must, glossy is a bust.
  • While we are at it: the office sequence you gotta do daily and got to do better.

“What a Funeral Director can Teach us about Quick and Easy Production Techniques”
Wednesday, March 8, 4:00 p.m. – 5:00 p.m.

Production tips include:

  • Pullouts and dissolves in time.
  • Don’t move the camera, move the object.
  • A leather book makes a heck of a creek.
  • Weeping willows and the value of the casual interview.
  • Visual Cues will make for better stories and better writing: In commercials and in your storytelling.
  • A TV commercial has to tell a story in a minute or half that…and can tell the story without saying a word.
  • Cat and the Cook commercial.
  • Budweiser Airport.
  • Action/reaction. Talked about a lot, but seldom practiced.
  • Budweiser Puppy Commercial.
  • The importance of background in your interviews.
  • Revisiting the compressed look interview, at a higher speed.
  • Pulling a Farkas (the further away the camera is, the more intimate the interview. Takes NO time!)

In addition to sessions presented by Les Rose, here’s another session that may be of interest to news personnel:

“From Concept to Completion: Creating Content with your iPhone”
Presented by Steve Julin & Tim Peterson, Specs Howard School of Media Arts
Wednesday, March 8, 2:30 p.m. – 5:00 p.m.

ATTN: Radio and Press! This is your intro to video for your websites!

Photographer Jay Maisel is credited with saying “The best camera is the one you have with you.” Well, chances are you almost always have your phone with you so you almost always have a camera in your pocket. But today’s phones aren’t just any old camera. They can shoot high definition video, 4K video, stop motion and even slow motion. They’re so versatile that creating videos or short films is in right in the palm of your hands. In this session, seasoned filmmaker Steve Julin will walk attendees through all aspects of creating content with an iPhone. Topics include, settings, apps, support gear, developing an idea, basic interview techniques, field audio, post production and uploading a finished video. Start shooting great videos with the camera you have on you.

Not registered yet for GLBC? Online registration is closed, but on-site registration will be available Tuesday and Wednesday, March 7-8. www.GLBConference.com