Al Tompkins, The Poynter Institute’s senior faculty for broadcasting and online, will be on hand at the 2018 Great Lakes Media Show to present three fantastic and timely breakout sessions.

The Great Lakes Media Show, formerly know as the Great Lakes Broadcasting Conference & Expo (GLBC), will take place March 6 and 7 at the Lansing Center in downtown Lansing. Learn more and register to attend at

Tompkins is the author of the book “Aim For The Heart: A Guide for TV Producers and Reporters,” which was adopted by more than 75 universities as their main broadcast writing textbook. For almost 10 years, thousands of people a day read his online journalism story idea column “Al’s Morning Meeting” on

He will present the following three sessions during the Great Lakes Media Show:

Fighting Fake News
As much as journalists resist the phrase, fake news is real. Discover the difference between information, misinformation, disinformation and propaganda.  One of these is toxic! Learn to spot fake photos and videos and see how the hidden metadata on images and documents can help you unlock who generated them plus where and when they were produced. Discover the four questions that will reveal fake studies and claims and learn how to understand the dark web where rumors and conspiracies hatch and spread.

Covering Guns and Ammo
Michigan viewers and listeners know and like guns.  It is a hunting culture that is so loyal highways are jammed with hunters heading north to deer hunting camps on the opening day of the season. It is vital for journalists to understand guns in order to report on the unfolding debate about gun control and gun violence. Tompkins will address the difference between calibers and gauges, show the difference between automatic and semi-automatic weapons, help participants understand what is legal to own and what is not, demonstrate how ammo works, outline the key words and phrases that journalists often get wrong, help participants understand why the Second Amendment is key to the gun control conversations and illustrate how the background check, licensing and record systems work (or not) in the United States, compared to other places including our northern neighbor, Canada.

Tell it Online
Online storytelling involves more than posting a newspaper or TV story on the website. Learn the secrets of what kind of video stories become online hits. See why graphics and images are vital to online content and let us show you how to take your legacy media story and make it interactive online.  The word to remember  is “engagement” and the way to get it is “interactivity.” You can do this. Discover how.

For 24 years, Tompkins has worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director.  He has trained thousands of television news producers, reporters, photojournalists and managers in his One-Day Storytelling Workshops in 45 states, Canada, Denmark, Iceland and South Africa.

Click here to learn more about Tompkins and the full line-up of dynamic and engaging speakers who will be a part of the 2018 Great Lakes Media Show.

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