On March 21, 2017, an application was filed with the FCC to transfer the license of WMXG-FM (Stephenson) from Escanaba License Corporation to AMC Partners Escanaba, LLC (Armada Media/Radio Results Network).
The asset purchase agreement sets a price of $325,000, including a building in downtown Escanaba.
AMC Partners already has an LMA in place for WMXG and its currently simulcasting its news/talk AM station, WCHT.
In a separate release posted on the Radio Results Network website, the company announced the purchase:
Armada Media Purchases WMXG Radio Frequency and Building
Armada Media, based in Fond du Lac, WI is pleased to announce the purchase of WMXG-FM, 106.3 and the building at 1101 Ludington Street in downtown Escanaba.
WMXG will join Bay Cities Radio – a 5 station group based in the Marinette & Menominee market and Radio Results Network – a 9 station group based in Escanaba, Marquette & Manistique.
“We are excited to be able to expand our coverage even further into the Central U.P. market as the premier media company in Upper Michigan. We have exciting plans for the building and frequency which we plan to unveil in the coming months,” says General Manager Jesse Huff. “This now gives us 15 radio stations in the Central U.P. that are each committed to great local radio and serving as a resource for the communities in which we serve. We now have even more resources and opportunities to offer our listeners and advertisers.”
Chris Bernier, President and CEO of Armada Media Partners says, “We plan to make this the crown jewel of broadcast studios for small market radio in the Midwest. We have some great ideas and this 12,000 square foot building gives us the structure to turn our vision into a reality.”
“We truly enjoy doing business in the Upper Peninsula of Michigan,” says Bernier. “We serve some amazing communities with one of the most experienced and talented staffs that you’ll find anywhere. This is a great opportunity for us further establish our roots in these communities.”
In addition to the stations in Upper Michigan and Northeast Wisconsin, Armada Media also owns radio stations in Watertown, South Dakota; North Platte, McCook and Scottsbluff, Nebraska; and Ortonville, Minnesota.