According to the report in Broadcasting & Cable, the Department of Justice (DOJ) antitrust division has announced a two-day conference to discuss whether the agency should consider the effect of online advertising in its merger reviews. The agency said that broadcasters during the merger reviews raised important questions about competing with Google and other digital platforms, about how the advertising market has changed and how that should be factored into the merger analysis.

In response to the news, the NAB issued the following statement: “NAB strongly endorses a holistic review of Justice Department guidelines related to the local advertising market,” said spokesman Dennis Wharton. “The idea that local broadcasting should continue to be viewed as a discrete advertising market under which radio and TV stations only compete amongst themselves for ad dollars is archaic.”

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