Digital Gifts for the Radio Broadcaster Who Has Everything

By: Seth Resler
Jacobs Media Strategies

Looking for a last-minute stocking-stuffer for your Secret Santa? Here are some gift ideas for every colleague in your radio station. Best of all, they’re free!

For DJs

• For the DJ who wants to know how their peers feel about their jobs, here’s a webinar showing the results from the radio industry’s first-ever talent survey.
• Here are some tips for the DJ who wants to learn a better way to do show prep.
• For the morning show DJs looking to engage with their fans online, here’s how you to create shownotes webpages.
• For the morning show that wants to take things to the next level, here’s my interview with talent coach Steve Reynolds.
• For the DJ who feels restricted by PPM and needs another creative outlet, here’s a guide to launching a podcast and a webinar on the topic.
• For the DJ who has to blog but has writer’s block, here’s a handy list of topic ideas.
• For the DJ who wants to turn their best breaks into something they can share on social media, here’s how you can create audiograms.
• For the DJ who wants to repurpose their show as a podcast, here are some things to keep in mind.
• For the DJ who wants to launch a podcast but needs inspiration, here are some ideas for shows.
• For the DJ who’s just been hired to do morning drive, here’s a digital plan.
• For the DJ who wants to get into voiceover work, here are my interviews with veteran voiceover talent Roberta Solomon and Lisa Marber-Rich, co-founder of the Atlas Talent Agency.

For the Program Director

• For the PD who wants to take the station’s website to the next level, here’s a guide to running a weekly Web Meeting like the Music Meeting.
• For the PD who wants to see how their listeners interact with their radio station, here’s a list of things to review.
• For the PD who wants to get a handle on their radio station’s digital performance, here’s a list of metrics to track.
• For the PD tho wants to get a radio station blog up and running, here’s a guide to launching a blog and a webinar on the topic.
• For the PD who already has a blog but has trouble getting his airstaff to write posts, here are strategies to help them overcome writer’s block.
• For the PD of a heritage station with tons of archived interviews, here’s a look at how KSHE in St. Louis turned theirs into a podcast.
• For the PD who’s not sure what content the airstaff should share on social media, here’s a good rule to follow.
• For the PD who wants to promote their station’s digital assets, here’s a list of production elements to create.
• For the PD who wants to delve into podcasting, here’s how the medium differs from radio.
• For the PD who is airchecking podcasts for the first time, here’s a list of things to listen for.
• For the PD who wants to increase the radio station’s mobile app downloads, here’s a list of ways to promote it.
• For the PD who wants to know more about smart speakers like Alexa devices, here’s a webinar.
• For the PD who needs to know the basics about online streaming, here’s a webinar.

For the Digital Team

• For the digital strategist who wants to know how new technologies are affecting radio listeners, here’s a webinar showing the results of Techsurvey 2018.
• For the digital strategist who needs to show tangible results to the bosses, here’s a list of website goals to track.
• For the digital strategist who wants to improve conversion on their radio station’s goals, here are ways to strengthen website calls to action.
• For the digital strategist who wants to know how listeners actually use the website, here’s how you conduct a website usability test.
• For the digital strategist who needs to get a radio station blog off the ground, here’s a guide to launching a blog and a webinar on the topic.
• For the digital strategist who needs to grow the station’s email database, here’s a list of places on the station’s website to ask for email addresses and some tips for improving the performance of those forms.
• For the digital strategist looking to up their radio station’s email marketing game, here are targeted email campaigns to set up.
• For the digital strategist who wants to grow website traffic but is already killing it on social media, here are the basics of search engine optimization.

For the Promotions Director

• For the Promo Director who wants to take the station’s events to the next level, here’s a webinar on digital strategy for station events. Also, here’s a list of mistakes to avoid.
• For the Promo Director who wants to sell more tickets to their radio station’s big events, here’s a webinar with ideas.
• Here are some on-site calls to cation for the Promo Director who wants to use their street team appearances to further the station’s digital goals.
• For the Promo Director who wants some new games and toys for the station, here’s how to build a promo kit for the digital age.
• For the Promo Director who wants more media coverage, here are tips for tuning up the radio station’s electronic press kit (EPK).
• For the Promo Director who wants to up their Twitter game, here’s a guide to using it to engage with influencers in the community.
• For the Promo Director who needs to give away digital downloads from a record label, here’s a way to make the process easy.

For the Sales Team

• For the salesperson who wants more leads, here’s a webinar that explains how to use the web for lead generation.
• For the salesperson who needs to create digital content that attracts potential customers, here’s a guide to doing so.
• For the salesperson who needs additonal inspiration for creating digital content, here are some ideas.
• For the salesperson who’s looking for a proven strategy for gaining new clients, here’s how you use webinars to do so.
• For the salesperson who worries that the station’s website is turning away potential customers, here are some things to consider.
• For the salesperson who wants to learn to sell podcast sponsorships, here’s a look at how they differ from radio commercials.

For Management

• For the GM/VP who wants to know how new technologies are being adopted by radio listeners, here’s a webinar showing the results of Techsurvey 2018.
• For the GM/VP who has trouble keeping up on all the trade mags, here’s a guide to using RSS feeds to monitor radio industry news.
• For the GM/VP who’s worried that his airstaff might do something stupid on social media, here’s how you write a social media policy for your radio stations.
• For the GM/VP who wants to understand how all these digital tools fit into the radio station’s overall strategy, here’s a short video.
• For the GM/VP who is managing turnover, here’s a list of passwords to secure when an employee leaves. Getting in the habit of writing digital instructions can also make staff transitions smoother.
• For the GM/VP who’s launching a new radio station, here’s a digital checklist.
• For the GM/VP who wants to know every time their station is mentioned online, here’s how to set up a Google Alert.
• For the GM/VP who wants to know what the smart speaker means for the future of the industry, here’s a webinar.

I hope you find these tips useful. Happy holidays!

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.