The man behind one of the biggest rumors in rock history died April 30. Russ Gibb, the Detroit radio DJ who helped launch the legendary “Paul Is Dead” conspiracy, was 87 years old.

On May 1, friends of Gibb, including Dick Purtan, Art Vuolo, Jr.,  Jo-Jo Shutty McGregor and others gathered for lunch to remember:

On Oct. 12, 1969, Gibb, a part-time personality at WKNR-FM, answered a call from a listener claiming that Beatles bassist Paul McCartney had died and was replaced by a lookalike. Gibb gleefully took up the discussion on his show, pushing the story into the limelight and ultimately helping kick off string of “Paul is dead” conspiracy theories based on clues from Beatles lyrics and imagery.

Gibb also hosted a nationally syndicated show, Night Call on the Mutual Radio Network. He later taught video production for decades at Dearborn High School.

Gibb was also known for transforming the Grande Ballroom into Detroit’s psychedelic-rock palace, a game-changing move that launched an indelible chapter in Detroit music history.

In today’s Jacobs Media Blog, jācapps’ COO Bob Kernen remembers “Uncle Russ.”  Read here.