Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
Direct Economic Impact
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$23.65 thousand jobs
Stimulative Effect on Economy
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
Howard Stirk Holdings (HSH), licensee WEYI-TV (Flint) and its owner Armstrong Williams has announced a partnership with RussKap Holdings to place atmospheric water units in Flint, Michigan. HSH will be donating many units to the City as part of its new partnership. HSH has worked as a leader in bringing new technologies to assist the… read more
The Nexstar Media Charitable Foundation announced September 16 that it will donate $5,000 to the Izzo Legacy Foundation in Lansing, Michigan, on behalf of its WLNS-TV (Lansing). Created and developed by the family of legendary Michigan State University college basketball coach Tom Izzo, including his wife, Lupe, and their daughter Raquel, The Izzo Legacy Foundation’s… read more
Scripps Media’s WXYZ-TV (Detroit) has launched its annual “If You Give a Child a Book …” campaign, supported by the Scripps Howard Foundation. In a release, the station says “we believe giving children books can take them to new places, open their imaginations, fuel big dreams, plant the seeds for future success and help break… read more
McKibbin Media Group’s WKHM-FM (Jackson) held its second annual Charity Radiothon July 30. The on-air talent of K105.3, Jared “J-Rod” Hammond, Scott Clow and Jenny Lewis, broadcasted live from the K105.3 studio for 13 straight hours, accepting donations while completing fun and intense dares from their listeners based on fundraising goals. This year, K105.3 set… read more
Nationally Recognized Musicians Support Michigan Tribal Communities Highlighting the Need for Increased Vaccinations Among Young Adults An award winning group with more than 30 million plays on Spotify is lending their music to Michigan tribal communities in a Public Service Announcement (PSA) encouraging the uptake of the COVID vaccines among young adults across Michigan. “The… read more
Townsquare Media’s WCRZ-FM (Flint) raised over $100,000 for the Whaley Children’s Center with Roof Sit 2021. Morning show personalities Clay Church and Lisa Marie, along with Mindy Williams, President and CEO of Whaley Children’s Center, were living on the roof of the Grand Blanc McDonald’s for three days (7/14-16) to raise funds for the Children’s… read more
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