Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
Direct Economic Impact
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$23.65 thousand jobs
Stimulative Effect on Economy
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
NAB is asking all stations to help shine a light on broadcasters’ incredible public service during the week leading up to our largest single advocacy event, the NAB State Leadership Conference. Here’s how: From May 4-11, post a picture, video or text highlighting the good work of your station. Include the hashtags #BroadcastGood and #WeAreBroadcasters… read more
The National Association of Broadcasters Leadership Foundation announced its finalists for the 2021 Celebration of Service to America Awards on Thursday (4/49); included among the list was Michigan’s WSGW-AM (Saginaw) in the Radio – Medium Market category. WSGW was selected for its 50 hours of airtime devoted to flood relief following the failure of the… read more
Beasley Media Group’s 94.7 WCSX-FM Morning Show Personalities Big Jim & Ryan from Big Jim’s House drove 300 miles on an “Ultimate Restaurant Road Trip” from Detroit to St. Ignace on Thursday (4/29) to help raise money to help provide meals for Veterans returning home from military service. Over the past three months, Big Jim’s… read more
On April 14, WDIV-TV (Detroit) presented a live, hour-long special called “Coronavirus Crisis: The Vaccines.” The hour-long primetime special was hosted by anchors Devin Scillian and Kimberly Gill along with the station’s Good Health Medical Expert Dr. Frank McGeorge. McGeorge interviewed Dr. Anthony Fauci, Chief Medical Advisor to President Biden, about why he thinks things… read more
In an effort to promote Covid-19 vaccination on the first day it becomes eligible to anyone 18 and over, while also raising money for a good cause, WKHM-FM’s (Jackson) Scott Clow of the K-105.3 Morning Show took a celebrity up on a special challenge. Comedian Amy Schumer recently donned a formal evening gown when she… read more
On Saturday, April 3, Grenax Broadcasting’s WCFX-FM (Clare/Mt. Pleasant) will host the Mt. Pleasant Parks and Recreation Great Egg Rec N’ Ramble, a drive-thru Easter event for community members to enjoy. The event is presented by Graff Mt. Pleasant and takes place from 1-4 p.m. Community members can drive to different locations to get goodie bags… read more
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