Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • WBET Raises Nearly $144k for United Way

    Swick Broadcasting Company’s WBET-FM (Sturgis) recently wrapped up their 2022 and 13th annual St. Joseph County United Way Radiothon.  This year’s Radiothon raised a record total of $143,887! The total surpassed last year’s mark by over $12,000. Each year, WBET turns over its studio to the United Way for 18-hours, from 6 a.m. until midnight…. read more

  • WOOD-TV Highlights Mental Health Awareness Month

    On May 30, Nexstar Media’s WOOD-TV (Grand Rapids) wrapped up Mental Health Awareness month with a special broadcast focusing on programs in West Michigan working to support mental health. The 30-minute special, hosted by anchors Teresa Weakley and Donovan Long, spoke with doctors, therapists and pastors about their mental health work, plus students who are… read more

  • WCSX Announces the Stone Soup Freedom Wrap to Honor Veterans Across America

    Beasley Media Group’s WCSX-FM (Detroit) has announced that Big Jim’s House Stone Soup Project has taken the fundraiser for Vets Returning Home to a National Level with “The Freedom Wrap.” Big Jim’s House will take the 1974 Ford Bronco Stone Soup truck and will wrap it in pictures of Veterans from all over the country… read more

  • Audacy Detroit Hosts ‘Step up to the Plate’ Radiothon for Detroit PAL

    This past Monday (4/25), Audacy-owned stations in Detroit, including WWJ-AM, WXYT-FM, WYCD-FM, WOMC-FM and WDZH-FM aired the 2nd annual Step Up To The Plate Radiothon to benefit PAL, the Detroit Police Athletic League.  PAL supports approximately 10,000 Detroit area kids and160,000 kids since 2007, according to the organization. So far, the 13-hour Radiothon has raised… read more

  • WILX-TV Raises $14k For Capital Area Diaper Bank

    Gray Television’s WILX-TV’s (Lansing) March Make an Impact was held March 21-25 in support of the Capital Area Diaper Bank. Thanks to viewer donations, the event will help more than 2,200 babies with the the diapers and cash raised. The Capital Area Diaper Bank is a non-profit, operated completely by volunteers, that supplies baby diapers… read more

  • WRSR’s “Fox Feeding Frenzy” Brings in $61k+ to Fight Hunger!

    Krol Communication’s WRSR-FM (Flint) held its annual “Fox Feeding Frenzy” last Friday (3/4/22) and brought in $61,633 for The Food Bank of Eastern Michigan, enough money to provide 369,798 Meals! The 12-hour broadcast aired 7a.m. to 7p.m. from the Food Bank on Lapeer Road in Flint. Program Director Jeremy Fenech told the MAB, “Here at… read more

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