Michigan Broadcasters Serve Michigan Communities
For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.
Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.
WJR-AM (Detroit) raises of $1.5 million for the Salvation Army - February 21-22, 2019
Jackson Radio Works' Community Career Day - September 17, 2019
2018-19 MAB Statewide Community Service Campaign encouraging childhood vaccinations
WQHH-FM (Lansing) Annual Backpack Giveaway - August 15, 2019
WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) team up for TC Jobfest - April 3, 2019
WKHM-AM/FM (Jackson) raises $7k for local charities with radio auction - July 23, 2019
WKQI-FM (Detroit) raises $2.5 million for Make-A-Wish Foundation- July, 2019
WCRZ-FM (Flint) raises $48k for local Whaley Children's Center - July 17-19, 2019
WXYZ/WMYD-TV (Detroit) awarding grants to 7 area non-profit organizations - March, 2019
WEYI-TV (Flint) purchases and donates atmospheric water generator to church - July 10, 2019
WBCK/WBXX-FM (Battle Creek) raises over $77k for homeless family shelter - June 21-22, 2019
Nexstar-owned Television Station staff volunteering in their local communities - June 17, 2019
One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.
Local Michigan Radio & Television Broadcasters
Help Drive the State Economy
Total Economic Impact in Michigan: $33.95 billion
Television $20.14 billion
Radio $13.81 billion
73.60 thousand jobs
Television 43.59 thousand jobs
Radio 30.01 thousand jobs
Number of Commercial Stations
in Michigan:
Television: 40
Radio:330
Direct Economic Impact
in Michigan:
$1.53 billion
9.48 thousand jobs
Economic Impact on Other
Industries in Michigan:
$3.83 billion
$23.65 thousand jobs
Stimulative Effect on Economy
in Michigan:
$28.58 billion
40.47 thousand jobs
The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.
All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters
Connecting to Local Communities
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WDIV Presents ‘Coronavirus Crisis: The Vaccines’
On April 14, WDIV-TV (Detroit) presented a live, hour-long special called “Coronavirus Crisis: The Vaccines.” The hour-long primetime special was hosted by anchors Devin Scillian and Kimberly Gill along with the station’s Good Health Medical Expert Dr. Frank McGeorge. McGeorge interviewed Dr. Anthony Fauci, Chief Medical Advisor to President Biden, about why he thinks things… read more
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WKHM’s Scott Clow Wears Dress to Raise Money for Charity
In an effort to promote Covid-19 vaccination on the first day it becomes eligible to anyone 18 and over, while also raising money for a good cause, WKHM-FM’s (Jackson) Scott Clow of the K-105.3 Morning Show took a celebrity up on a special challenge. Comedian Amy Schumer recently donned a formal evening gown when she… read more
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WCFX to Present Drive-Through Easter Event
On Saturday, April 3, Grenax Broadcasting’s WCFX-FM (Clare/Mt. Pleasant) will host the Mt. Pleasant Parks and Recreation Great Egg Rec N’ Ramble, a drive-thru Easter event for community members to enjoy. The event is presented by Graff Mt. Pleasant and takes place from 1-4 p.m. Community members can drive to different locations to get goodie bags… read more
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WLNS Hosts Digital Town Hall on Mental Health
On March 17, Nexstar Broadcasting’s WLNS-TV (Lansing) hosted a one-hour digital Townhall focused on Mental Health. The event was streamed live on the station’s website as well as Facebook. Experts answered viewer questions and discussed a number of topics, and resources available for those struggling with mental illness. Viewers were able to submit a question… read more
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Scripps Media Airs ‘Hidden Bias of Good People’ on Michigan Stations
As part of its commitment to creating a better-informed world, The E.W. Scripps Company has been airing a commercial interruption-free special on its local television stations across the country to spark a national dialogue around implicit bias while advancing conversations at the local level in the 41 markets where it operates. The stations in Michigan… read more
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iHeart West Michigan Raises $95,000 for Dégagé Ministries
On February 5, iHeartMedia/West Michigan held its fourth annual “Day of Hope” on its WOOD-AM/FM and WBFX-FM (BIG 101.3), collecting $95,000 for Grand Rapids homeless shelter Dégagé Ministries. On-air personalities from the stations, broadcasted live from 5 a.m. – 6 p.m. that day, sharing stories of hope from the men and women Dégagé has served. Due… read more
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