Don’t Forget to Make room for Important MAB Opportunities in Your 2020 Budget

Hey! It’s that time of the year again … Budget time! Don’t miss out on the many wonderful recognition, networking, educational and career-building opportunities the Michigan Association of Broadcasters and MAB Foundation offer each year. Below is a brief glimpse of some of the amazing events and programs in store for 2020. Be on the look out for these great opportunities and more:

Great Lakes Media Show Registration | $165/member
Listed pricing includes a full conference. Individual day rates and other options are available. Radisson Room Rates start at $133 plus tax per night. The 2020 Great Lakes Media Show will take place on March 3 and 4 at the Lansing Center. Learn more at GreatLakesMediaShow.com

Summer Advocacy Conference | $180*
Listed pricing is an estimate* for full conference attendance. Other options will be available, including Awards Banquet tickets only or the Annual Business Meeting only (FREE to members). MGM Grand Detroit Room Rates start at $189 plus tax per night, single occupancy. The 2020 Summer Conference will take place on August 3 and 4 at the MGM Grand in Detroit.

Broadcast Excellence Awards Entry Fee | $50/entry
Submission deadline is 12:00 p.m. (noon) on Thursday, January 9, 2020.

Job/Career Fair Booths (Up to 4 opportunities) | $290/each
Secure your booth at MichiganBroadcastCareers.com

Alternative Broadcast Inspection Program
Contact Ann Walters at 1-800-YOUR-MAB or [email protected] for a pricing estimate for your station.

Webinars on Topics Important to You | FREE for members
Learn more at MABwebinars.com

EEO Service through BCS | FREE for members

Job Bank | FREE for members

Legal Helpline | FREE for members

MAB News Updates | FREE for members

There are a variety of Sponsorship Opportunities available for all MAB and MABF programs and events. Contact Jacquelen Timm at 1-800-YOUR-MAB or [email protected] to design a sponsorship package that fits your business or organization.




What Do New Drug Ad Price Disclosures Mean for TV?

The US Department of Health and Human Services (HHS) adopted a new rule requiring that prescription drug advertising on TV contain certain price information.

Specifically, the HHS will require TV ads for prescription drugs covered by Medicare or Medicaid to include the list price for a month’s supply or for the usual course of therapy, if that price is $35 or more. What will be the effect of this rule on TV?

Read David Oxenford’s blog post on the issue here




MAB Partners with MSU for the Future of Media Sales

MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university.

Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the basics of selling media in the broadcast industry.  Many students came to the meeting without much exposure to media sales and left with the knowledge that sales positions within the broadcast industry are a great career choice.

The MAB Foundation’s partnership with MSU’s Sales Leadership Program is one way the organization is addressing the industry’s need to build fantastic teams of sellers. Our participating members have already made valuable connections with energetic students that WANT to sell.

If you’re interested in participating in this program for the 2019-2020, contact Rachel Krause at [email protected] to learn more.




Meet your MAB Board Member of the week: Stephen A. Marks

Stephen A. Marks, Secretary/Treasurer, The Marks Group

Stephen Marks started his broadcasting career at the age of 17 as a copy writer at WINX in Rockville, Md. While there, he was able to learn enough to pass the FCC 3rd class with number 9 endorsement license test. His early career was spent in radio holding positions from marketing to management.

That included working with Mutual Broadcasting Systems (MBS) in Affiliate Programming and Syndication, after graduating in 1973 from American University in Washington D.C.

In 1983, he acquired 51 percent of Thunder Bay Broadcasting Corporation in Alpena, Mich. Today, as a 100-percent shareholder, he still serves as President/CEO of WBKB-TV.

His other Michigan stations include Lake Superior Community Broadcasting, WBUP-TV/WBKP-TV and Houghton Community Broadcasting, WOLV-FM, WHKB-FM, and WCCY-AM. Under the DBA of The Marks Group, he holds a total of 5 television stations and 14 radio stations.

His Michigan stations fund two student scholarships with MAB Foundation.

Meet the MAB Board of Directors.




Congressman Fred Upton Turns 65

Congressman Fred Upton and MAB President/CEO Karole L. White

MAB President Karole White and Government Relations Director Elena Palombo attended the 65th birthday celebration for U.S. Rep. Fred Upton (R-6) in St. Joseph on April 20.  Around 100 people gathered for the celebration.

The congressman reported that he would be filing to run for office again in the next few days. Upton has been a strong supporter of over-the-air broadcasting and is the former Chairman of the U.S. House Energy & Commerce Committee.

Others in attendance included several Michigan House members and former MAB board member and Gayle Olson, owner of Mid-West Family Broadcasting.




Matt Burgoyne Will Bring ‘Magical’ Perspective to #MABshow

Matt Burgoyne

Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the  2018 Great Lakes Media Show.

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to take advantage of discounted rates.

Burgoyne has a passion for training sales managers to know and understand how to get more out of their team and individuals, how to inspire, lead and coach.  He understands that media sales attracts a unique group of people. Managing and succeeding in this industry takes a relentless, mind-numbing commitment to fundamentals and a few magical activities that create success.

He will present 2 Weekly Meetings & 3 Magical Questions and proclaims, “There is a magical formula to helping your team and salespeople achieve more. It can help you consistently hit goals and revenue budgets.”

This breakout session will offer specific and real instruction on how to move from attempting to manage the past and focus on coaching for the future,  giving the blue print for successful weekly meetings that create consistent and proven success.

Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 




Neilsen’s Abcarian will Help You ‘Elevate the POWER’ of Your Station at the #MABshow

Kelly Abcarian

Nielsen’s Vice President for Product Leadership Kelly Abcarian  joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.”

The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 16 to take advantage of discounted rates.

Abcarian is a media research executive with more than 17 years of industry and technical leadership in aligning cross-product solutions for television, digital and cross-platform content and advertising.  She is responsible for the strategic vision and roadmap for Nielsen’s National TV Ratings and Total Audience products, focused on the convergence of devices and cross-platform audience measurement.  Since joining Nielsen in 2005, she has held numerous senior roles managing the company’s largest technology platforms and servicing clients in the Watch & Buy segments of Nielsen’s business.

Abcarian will present the #MABshow breakout session “Elevate the POWER of Broadcast AND Digital,” on March 7. Learn more about him and other dynamic speakers lined up for the event at GreatLakesMediaShow.com 




Broadcasters Helping Texas

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WXYZ and WMYD Take Action for Texas
In the midst of the unprecedented destruction from Hurricane Harvey, WXYZ-TV and WMYD-TV in Detroit have taken action for Texas with a multi-platform relief effort that includes a special volunteer phone bank to assist in this time of great need. Read more Here … 

TEGNA Launches ‘Texas Cares’ Initiative to Raise Money for Hurricane Harvey Victims
On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort. Read more here…

Broadcasters Foundation Expediting Emergency Grants for Texas Broadcasters 
As local Radio and TV stations across Texas mobilize their communities to help their fellow Texans hurt by Hurricane Harvey, the Broadcasters Foundation of America is expediting $1,000 grants for individual broadcasters personally harmed by the record devastation wreaked by the storm. Read more here…

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Is your station or company doing something to help the hurricane victims in Texas?  

Let us know about it!

Email [email protected][/one-third]




TEGNA Launches ‘Texas Cares’ Initiative to Raise Money for Hurricane Harvey Victims

Is your station or company doing something to help the hurricane victims in Texas?  Let us know about it! Email  [email protected]


On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by TEGNA’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund. The TEGNA Foundation has matched the first $100,000 of donations.

TEGNA-owned WZZM-TV (Grand Rapids) is participating in the effort.

“Harvey’s devastation has shattered the lives of millions across Texas,” said Dave Lougee, president and CEO, TEGNA. “Our stations are coming together to serve the greater good of our communities and help those who need it most. Our stations in Texas are providing important, life-saving information and aid during this catastrophic storm. In Houston, while KHOU’s building was flooding, the station continued to provide vital coverage across platforms. I am incredibly proud of the work our stations are doing to keep their communities informed and safe while providing help and relief to those who need it most.”

All 46 TEGNA stations in 38 markets are reaching out in their communities to help raise money for those impacted by Hurricane Harvey. As part of the Texas Cares initiatives, all stations are running stories on-air and across social media informing viewers how they can help. All stations have a dedicated donation page on their website. Donations to the Texas Cares initiative are tax deductible and proceeds will go to the Red Cross Hurricane Harvey Relief Fund.

The company reported that in the first 24-hours of fundraising, over one million dollars has been raised.




Gonzalez Appointed Director of Digital Engagement at WLEN

Ashley Gonzalez

Lenawee Broadcasting Company/WLEN Radio (Adrian) has announced that Ashley Gonzalez will assume the position of Director of Digital Engagement. Ashley joined Lenawee Broadcasting in the sales and marketing department earlier this year. In addition to her duties in sales and marketing she will add digital, and will be in charge of digital development across 103.9, 96.5 and www.wlen.com,  along with other digital products currently in planning. She will also be in charge of client engagement with all digital products and services.

Ms. Gonzalez came to LBC with many years of business experience. She is a native of Adrian; has a bachelor’s degree in Business from Siena Heights University and a master’s degree from Loyola University of Chicago.