Category: Traffic Director Spotlight

Traffic Director Tips: Joni Reed (Black Diamond Broadcasting/Cheboygan)

Joni Reed is Traffic Director for Black Diamond Broadcasting’s WMKC-FM, WGFM-FM, WQEZ-FM and WCBY-AM.  Joni works with Traffic and Billing Director Lynne Peck and both are based at the company’s Cheboygan, Michigan location.  Joni has been in traffic for 10 years. Joni:  I started at the radio station 11 years ago, and sent out the billing before… read more

Traffic Director Spotlight: Wendy Sobeck (Midwestern Broadcasting/Traverse City)

Wendy Sobeck is the Traffic & Billing Manager for Midwestern Broadcasting in Traverse City, including stations WTCM-AM/FM, WBCM-FM, WJZQ-FM, WCCW-AM/FM, WATZ-FM, WRGZ-FM and WZTK-FM. Wendy has been in traffic for 23+ years, all but three years with her present company. Q1: What is your favorite comfort food? Wendy:  Broccoli Chicken Fettuccini Alfredo. Q2: Which Superhero would you be, and… read more

Traffic Director Spotlight: Sara Siegmann, MAB

Sara Siegmann is the NCSA Data Entry/Membership Assistant at the Michigan Association of Broadcasters (MAB). Q1:  How long have you been in traffic? Sara:   Just over six months. Q2: What is your favorite comfort food? Sara:  Homemade Chicken Parmesan. Q3: Which Superhero would you be, and why? Sara:  Batman, because he’s a billionaire and… read more

Today is National Traffic Director’s Day!

Today (11/2) is National Traffic Director’s Day! Whether your station’s traffic is handled by one individual, or several key professionals, Traffic Director’s Day is a day set aside to recognize and say “Thank You” to the behind the scenes staff that are often times some of the most overworked and undervalued components on any radio… read more

Traffic Director Spotlight: Sarah Rousseau (Houghton Community Broadcasting, Houghton)

Nominate a Traffic Director you know!  Email Denise Weston at [email protected] Sarah Rousseau is Traffic Director at Houghton Community Broadcasting in Houghton, including stations WOLV-FM, WHKB-FM and WCCY-AM. Sarah has been in traffic for over 5 years. Q1: What is your favorite comfort food? Sarah: Grilled cheese and tomato soup.. Q2: Which Superhero would you be, and why? Sarah: … read more

Traffic Director Spotlight: Melissa Bosovich (Townsquare Media, Grand Rapids)

Nominate a Traffic Director you know!  Email Jamie White at [email protected] Melissa Bosovich is Traffic Director at the Townsquare Media stations in Grand Rapids, including WGRD-FM, WLHT-FM, WFGR-FM, WTRV-FM and WNWZ-AM. Melissa has been in traffic for 23 years. Q1: What is your favorite comfort food? Melissa: Brownies. Q2: Which Superhero would you be, and why? Melissa:  Storm,… read more