Category: Sales

Programmatic Advertising Buying and the FCC’s Political Broadcasting Rules

By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com With the national presidential conventions complete, and most of the state primaries for Congressional, state and local offices either behind us or to occur in the next few weeks, the most concentrated period for the purchase of political advertising on broadcast stations is now upon us, to peak… read more