Category: Sales

Stop Making These Top 10 Marketing Mistakes

By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to… read more

The Real Job of (Sales) Management is Getting Into Their Heads

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com I do not have a degree in psychiatry. But as a sales manager, I often felt like I needed one. You… read more

This Word Increases Your Personal Power

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Sarah and I are on a two-hour drive to a vacation cottage we’ve rented in Michigan. Our three cats are along… read more

You Can’t Bore People Into Buying From You

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com In 1976 there were no cell phones or email. We had a message nail. When you walked into the office, the… read more

Are Any of Your Salespeople Hooked on This?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Let politicians deal with the opioid epidemic. Sales managers need to address this career-threatening addiction: “Hope-ium.” Salespeople get hooked on it…. read more

This Close is Shockingly Simple

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com “Send me a proposal.” I dread hearing those four words. “Send me a proposal.” Those four words can add hours of… read more

Screens, Screens! Everywhere, Screens!

By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) We have never had so many choices! Just look at how many different screens you can watch March Madness on this year. And most of them are not sitting in your living room in front of your favorite chair. The proliferation of media choices in… read more

Success Secrets from Ancient Greece

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Special for MAB members: Chris is giving away his “Supercharged Sales Management” video. An Australian consultancy commissioned it for a video… read more

Jim Mathis

Do You Believe?

Editor’s Note: The views and opinions expressed do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com To Those Who Say, “It Can’t Be Done” “If you want something new, you have to stop doing something… read more