Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) What’s the most important ingredient to the success of your advertising recipe? Is it the platform you… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com If you’re in sales, this is probably the question that haunts you most: Why do people do the things they do? Daniel… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com How long is a “Got-a-minute?” meeting in your office? I’m guessing it’s more than a minute. Shoot, I remember a “Got-a-second?”… read more
By: Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) In today’s world, consumers’ path to purchase almost always goes by way of a search engine. In fact, according to Forrester Research data, 71% of consumers begin their journeys by using a search engine to discover new products and services (initiation), and 74% report using… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com As a young sales manager, I actually said this in a sales meeting: “We have a new salesperson starting next week…. read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com I’m on the road doing my one day seminar Radio Sales $101. Our brochure advertises a 180-day money back guarantee. Still,… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com If you want to save yourself from another bad hire, then ask this question toward the end of your first interview:… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Let me tell you a story because that’s what I do. Some of you will remember when I used to tour… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Sarah and I are in Bermuda with her brother, Bob, and his wife, Kathy. On Tuesday morning we get up, get on… read more
By: Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to… read more