Category: Sales

Free MAB Political Dollars Webinar February 2

  Mark your calendars to attend your MAB’s FREE “From Influence to Impact: Putting More Political Ad Dollars on Your Books” webinar on Wednesday, February 2nd at 12:10 Eastern, 11:10 Central, hosted by Revenue Development Resources President Mark Levy. While he has to speak about them briefly, know that this is NOT a rules and… read more

Don’t get ‘Socked in the Shorts’

By: Mark Levy Revenue Development Resources, Inc. Hold on, hold on – it’s not what you think! February 15th is Presidents’ Day. Beside a well-deserved day off, this day also means that selling time for the week will be shorter – 20% shorter. And shorter selling time means a team of 6 sellers averaging 6… read more

Help Your Clients Run The Gauntlet

By: Mark Levy, Revenue Development Resources As a broadcaster, you are already aware that this week was the start of the 4th Quarter “Gauntlet” for many of your local businesses. Amazon Prime Days launched October 13th. Black Friday is expected to have significantly less foot traffic but greatly increased online shopping. Immediately after that, local… read more

Stop Hating Agencies And Be More Like Them Instead

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I… read more

So What’s The Best Schedule For A Local Client?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and… read more

The Client Is Never Satisfied

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information and… read more