Category: Research

Nielsen Shares ‘The Power of Broadcast Media in Michigan’ with MAB Members

The MAB contracted with Nielsen to create The Power of Broadcast Media in Michigan Report. The final report was presented to the MAB Board of Directors on November 12. The report is provided for MAB member use only and is available at Michmab.com/2019nielsenreport (Password Required). Although the report does not contain specific DMA information, it… read more

Jacobs Media: A Startling Discovery About Autonomous Cars

Bingham Farms-based Jacobs Media Strategies has just released more information from its annual Techsurvey: Predicted Driver Behavior In Driverless Cars Might Surprise You. Whether drivers like the idea or not, autonomous cars will one day become a fact of life. When Jacobs Media constructed the questionnaire for its thirteenth version of its annual web-based Techsurvey, the… read more

Jacobs Media Releases Techsurvey Results: Listening Locations Are Changing

“Navigating The Digital Landscape” In Jacobs Media’s new web study of radio listeners, a big story is how radio’s traditional listening locations – the home, the car and the workplace – are undergoing change. From content consumed to new distribution outlets, to emerging gadgetry, the traditional pattern of media usage and radio listening are changing –… read more