Category: Promotions

The Robinson Report: The 2.5 Million Dollar Day

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “The will to win is nothing without the will to prepare to win” -General George Patton July 5, 2008. The Williams sisters had… read more

What Could Possibly Go Wrong With a Broadcast Contest? – From the Legal Side

By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com Recently, our friends at the broadcast and digital media consulting and research firm Jacobs Media posted an article on their blog called “What Could Possibly Go Wrong,” dealing with the financial and reputational issues that can arise if a contest is not fully thought out. That article reminded… read more

Mojo Invites Listeners to “Make Out with the Mustang”

Last week, WKQI-FM’s (Detroit) “Mojo In The Morning” gave 20 listeners a chance to win a customized 2015 Mustang from Szott Ford in Holly.  How?  By “Making Out with the Mustang.” Contestants had to hold their lips to the Mustang and the one who did it the longest, won the vehicle. According to WKQI Program Director Tony Travatto, the… read more

WYTZ-FM Announces Summer Jam Headliner

WYTZ-FM (Benton Harbor), known to listeners as 97.5 Y-Country, has announced that Michael Ray will headline the station’s annual Summer Jam concert on Saturday, August 6.  The concert will take place at the Shadowland Pavilion on St. Joseph’s Silver Beach. Tickets went on sale April 8. Michael Ray formed a band and began playing a… read more

WQON-FM/WGRY-FM (Grayling) Partner with Client to Celebrate “100 Days of Summer”

With the thought that imitation is the sincerest form of flattery, share your promotions with other broadcasters from around the state.  We’d love to hear what you’re doing!  Pictures are encouraged.  Our address is [email protected]    Paying no attention to the snow on the ground (this is Michigan, after all), April 5 was the first day… read more