Category: Programming

The Robinson Report: Legend

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “I won’t be a rock star – I will be a legend.” – Freddie Mercury Tom Petty – Dead. The news swept… read more

The Power of Testimonials

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the… read more

Are You Truly LIVE & LOCAL?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting By now, everybody knows the pain and devastation that was caused by Hurricane Irma. Since the beginning, coverage of storms like… read more

Does Your Music Play As It Is Scheduled? 

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Just this week, while talking with a PD we discovered that the log he was preparing was not actually playing as… read more

The Robinson Report: The True Threat

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media In February, you may have read THIS article on “The True Threat.” No longer is it simply morning TV – or any… read more

The Lost Art of Air Checking

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting If you are a regular reader of my newsletters and MAB columns, there’s one thing you know for sure, I believe… read more

The Robinson Report: Let’s Eat An Egg

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “It’s crazy what you can talk yourself out of when you’re scared and into when you’re not.” -Missy Welch Innovation is a… read more

The Robinson Report: It’s Not JUST Radio

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Social Media is not about the exploitation of technology but service to the community” – Simon Mainwaring As with – Radio. Perhaps… read more

Are your ‘Personalities’ difference makers for your station?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: There’s a lot of noise out there in radio-land these days. Digital. Internet advertising…. read more