Category: Programming

The Robinson Report: Different

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to… read more

The Robinson Report: The Black Mirror

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry The… read more

The Robinson Report: Prep

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “By failing to prepare, you are preparing to fail” -Benjamin Franklin Everyone, everywhere needs to prep. Executive Chef – Hockey Player –… read more

Old-School Marketing That Still Works

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I spent many years working with Bob Morgan at CBS Radio in Rochester, N.Y. He had one belief that really impacted… read more

The Robinson Report: The Interview

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Don’t ever do an interview … make it a conversation.” That’s the advice Jack Paar gave to Dick Cavett. It almost seems… read more

10 Programming Predictions for the Next 25 Years

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Are you ready to change our industry? Are you a decision maker? Do you have the courage to take these predictions… read more

The Robinson Report: Time

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “So Much Wasted Time.” – David Cassidy’s last words (according to his daughter, Katie) Riding through the belly of America this past… read more

Listeners Speak… Are We Listening?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As a radio professional, I’m sure you have often wondered what your listeners are really thinking about your station. Based on… read more