By: Gary Berkowitz Berkowitz Broadcast Consulting 1. LOCAL YES, BUT BEING “GOOD” IS MORE IMPORTANT. Talk about people, places and events. Take advantage of traffic reports to sound local. “The accident is at Main and Second, right in front of McDonalds.” Being local is important but being good is key. Always strive for the best… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting In discussions about the weather, I hear many programmers say that they no longer want to do it, since everyone can get it on their phone, online, etc. With that in mind, here is my (simple) argument why I think weather belongs on the radio, now more than ever…. read more
By: Gary Berkowitz Berkowitz Broadcast Consulting One of the most exciting parts of my job is to work all over the US in many different markets. In this post, I will share the important points that come up most often in market after market. Identifying music is a major benefit to female listeners. When you… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting As we enter 2021, here are 21 programming points that will help you construct a “solid foundation” for your station in the new year. As each of the 21 points are released, they will appear here. Please check out my YouTube videos at https://www.youtube.com/user/garyberk1. 1. The music library and… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting There’s a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now don’t get me wrong, I think that’s all important. Very important. But, we may need to slow down for a second and look at an area that is… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting Want to climb the ladder in Programming? Bring these five ideas to a sales meeting. I recently attended a webinar that featured NY real estate magnate and Shark Tank star Barbara Corcoran. She was most impressive and discussed many things about the sales process that related to the radio… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The coronavirus outbreak is concerning on many levels, but one thing is for sure: It can and most likely will affect everybody in one way or another. Many music stations across the US are wondering: What do we do with coronavirus? The answer is simple. Keep your listeners informed… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting If you are a regular reader of my articles, there’s one thing you know for sure; I believe in being “brilliant with the basics.” One of the most basic (and important) jobs a PD can do is critique talent. But with today’s busy PD schedules, this often gets ignored…. read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,… read more