Category: Programming

Top Tips for Successfully Programming More than One Station

By: Gary Berkowitz Berkowitz Broadcast Consulting Being a PD today is no easy job. Most PDs are now responsible for not only multiple stations, but multiple formats, promotion and the digital side. When I became PD at WPRO and PRO-FM I would often tell my wife that I did not stop all day but felt… read more

Alexa Won’t Help If Listeners Don’t Know Who To Ask For!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Lately, you can’t pick up a trade without reading an article about Alexa and smart speakers. The consensus is that smart speakers… read more

The 5 Things Every Format Must Do For Better Ratings

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Yes, this is a newsletter that is mostly focused on AC radio. But with the spring book just around the corner (March… read more

2019: Does Talent Really Matter?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Tim Moore, Managing Partner Audience Development Group Tim Moore will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing.  For more information… read more

The Robinson Report: 12 Notes

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Music is essentially 12 notes between any octave. It’s the same story told over and over. All any artist can offer the… read more

The Robinson Report: The Fire Hose

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.—Charles Darwin Who has the time? Broadcasts – podcasts… read more

10 Tactics Diary Markets Can Steal From PPM Markets

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in… read more

The Robinson Report: Highlight Reel

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson You’ve done it. We’ve all done it. Guilty. People will like you because of your social highlight reel. The top line fodder you offer… read more