By: Gary Berkowitz Berkowitz Broadcast Consulting As we enter 2021, here are 21 programming points that will help you construct a “solid foundation” for your station in the new year. As each of the 21 points are released, they will appear here. Please check out my YouTube videos at https://www.youtube.com/user/garyberk1. 1. The music library and… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting There’s a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now don’t get me wrong, I think that’s all important. Very important. But, we may need to slow down for a second and look at an area that is… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting Want to climb the ladder in Programming? Bring these five ideas to a sales meeting. I recently attended a webinar that featured NY real estate magnate and Shark Tank star Barbara Corcoran. She was most impressive and discussed many things about the sales process that related to the radio… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The coronavirus outbreak is concerning on many levels, but one thing is for sure: It can and most likely will affect everybody in one way or another. Many music stations across the US are wondering: What do we do with coronavirus? The answer is simple. Keep your listeners informed… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting If you are a regular reader of my articles, there’s one thing you know for sure; I believe in being “brilliant with the basics.” One of the most basic (and important) jobs a PD can do is critique talent. But with today’s busy PD schedules, this often gets ignored…. read more
By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting Being a PD today is no easy job. Most PDs are now responsible for not only multiple stations, but multiple formats, promotion and the digital side. When I became PD at WPRO and PRO-FM I would often tell my wife that I did not stop all day but felt… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Lately, you can’t pick up a trade without reading an article about Alexa and smart speakers. The consensus is that smart speakers… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Yes, this is a newsletter that is mostly focused on AC radio. But with the spring book just around the corner (March… read more