By: Gary Berkowitz Berkowitz Broadcast Consulting The crisp feel of fall is here and that can only mean one thing; the holidays are just around the corner. Many retail locations are already decorated for the season and soon, hundreds of radio stations across the US will switch to all Christmas programming. With that in mind,… read more
By: Gary Berkowitz Berkowitz Broadcast Consulting Being a PD today is no easy job. Most PDs are now responsible for not only multiple stations, but multiple formats, promotion and the digital side. When I became PD at WPRO and PRO-FM I would often tell my wife that I did not stop all day but felt… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Lately, you can’t pick up a trade without reading an article about Alexa and smart speakers. The consensus is that smart speakers… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Yes, this is a newsletter that is mostly focused on AC radio. But with the spring book just around the corner (March… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Dear General Manager, There are a few things that have been on my mind. Please allow me this letter to tell you…. read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Tim Moore, Managing Partner Audience Development Group Tim Moore will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing. For more information… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Music is essentially 12 notes between any octave. It’s the same story told over and over. All any artist can offer the… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Whether you’re an all “All Christmas” station, or just spice in Christmas music with your regular format, there are a few easy… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson The Man Who Dares Waste One Hour Of Time Does Not Know The Value Of Time.—Charles Darwin Who has the time? Broadcasts – podcasts… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in… read more
