Category: October 2018

10 Tactics Diary Markets Can Steal From PPM Markets

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in… read more

Charlie LeDuff Joins WFDF

Longtime Detroit media personality Charlie LeDuff has joined WFDF-AM (Detroit) with a new hour-long weekly program on the station titled “No BS News Hour.”  The program, which airs Mondays from 4 to 5 p.m. began airing this week.  No BS News Hour will deal with current issues, politicians, and man-on-the-street interviews. His first guest was… read more

Help Impact a Student’s Life with a Scholarship!

The MAB Foundation Station Scholarship Program is designed to allow individual member stations an opportunity to support one qualified college student interested in broadcasting as a career through an educational scholarship. The MAB Foundation will coordinate and collect all applications and stations will choose the scholarship winner among the pre-qualified candidates. Participation in this station… read more

Michigan Radio News: 1A Partnership and New Podcast Series

Michigan Radio Partners with 1A to Bring More Michigan Voices to National NPR Audiences Michigan Radio will begin bringing more stories from across Michigan to the national audience of the daily weekday public radio program 1A through 1A Across America, a two-year collaborative effort. Leading up to the 2020 general elections, 1A Across America introduces… read more

A Cut Above: ‘Wicked Awesome’ Idea Puts Beasley Media Stations in Hair Studio

A hair salon for men in Birmingham has made a two-year commitment with Beasley Media Group and has built a first-class radio studio inside its building.  Lady Jane’s Haircuts for Men built the facility in the building that houses its corporate headquarters, a salon and adjacent. In an article in Hometown Life, Lady Jane CEO… read more

Meet your MAB Board Member of the week: Mike Murri

Mike Murri began his broadcasting career as an account executive at WJBK-TV. He was hired by WXYZ as an account executive in 1982 and was promoted to local sales manager in 1996, director of sales in 2001, and station manager in 2012. In 2015, he was promoted to vice president and general manager of WXYZ… read more

Michigan’s ‘Chrysler Guy’ Kevin Yon, voice actor, dies at 67

WOOD-TV (Grand Rapids) reported that Rockford-Michigan based voice over artist Kevin Yon passed away in his sleep this past Sunday morning. Yon had been a voice-artist for 30 years before hitting it big in 2011 as the voice of the now-legendary Chrysler 2-minute “Imported from Detroit” ad that aired during the Super Bowl.  Stuart Poltrock, of Sound Post Studios,… read more