By: Seth Resler Jacobs Media Strategies I am a huge believer in using a Content Marketing strategy to grow your radio station’s audience. The basics are simple: Create a lot of compelling content on your website. Make that content easy to find in search engines and easy to share over social media. Once you draw… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “So Much Wasted Time.” – David Cassidy’s last words (according to his daughter, Katie) Riding through the belly of America this past… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor, CRMC/CDMC DickTaylorBlog.com If you’re in sales, this is probably the question that haunts you most: Why do people do the things they do? Daniel… read more
WHMI-FM (Howell) just wrapped up a fundraising partnership between the station and the Gleaners Community Food Bank, which exceeded all expectations in terms of generosity. Bridget Brown, the Director of Donor Relations for Gleaners Community Food Bank of Southeastern Michigan says that an unofficial final tally of money received during WHMI’s 12 Days of Gleaners indicates… read more
Kylee Miller has joined WNEM-TV (Saginaw) as Meteorologist. Miller attended an Early College Alliance program (ECA) at Eastern Michigan University her junior and senior year of high school where she graduated with her associate’s degree. Miller continued to pursue a meteorology degree at Central Michigan University. She graduated with her degree in Meteorology, a minor… read more
iHeartMedia has announced the debut of an Alternative format on WDTW-FM (Detroit), as “Alt 106.7.” The station launched November 21 and is rolling out with 10,000 songs commercial-free, playing music from the likes of The Foo Fighters, Red Hot Chili Peppers, Green Day, Linkin Park, twenty one pilots, Blink 182, The Killers and more. “The city… read more
By: David Oxenford, Wilkinson Barker Knauer LLP, BroadcastLawBlog.com The Copyright Royalty Board announced in the Federal Register, here, that the sound recording royalty rates paid to SoundExchange will be increasing next year. In December 2015, when the CRB set the current royalty rates that apply from January 1, 2016 through December 31, 2020 (see our articles here and here), the CRB… read more
Beasley Media Group CEO Caroline Beasley was recognized among this year’s honorees at the 2017 Women Who Lead Luncheon, presented by the Alliance for Women in Media (AWM). The event took place November 14 in New York City. “I am humbled to be recognized by AWM with this distinguished honor,” said Beasley. “It is a… read more
Beasley Media Group’s WMGC-FM (Detroit) has kicked off The 105.1 Bounce’s Bikes for Kids Holiday Collection. The Bounce’s BIGG & Foolish with Shay in the Morning know that when you ask most kids in the Motor City what they would like for Christmas, the answer is clear… a new bike! The station will ask listeners to donate new… read more
WCMU Public Radio’s (Mt. Pleasant) Warm Hearts, Warm Homes campaign has returned for its fourth season to fuel home-heating assistance across central and northern Michigan. The campaign kicked off November 28. The collaberation between Consumers Energy, Isabella Bank and WCMU Public Radio listeners aims to generate $67,000. The matching funds, triggered by donations from WCMU Public Radio listeners,… read more