Category: May 2016

House Passes Public Threat Alert System

The House of Representatives overwhelmingly approved a public threat alert system in an effort to “lessen the scale of future tragedies.” House Bill 5442 passed 106-2 and would require the Department of State Police to establish and maintain a public threat alert system plan to activate as called for under departmental policies. The plan would… read more

NAB Thanks Congress For Opposing Performance Royalty With Ad

The National Association of Broadcasters (NAB) is running an ad in Capitol Hill newsletters and publications thanking more than 250 members of the U.S. House and Senate for co-sponsoring the Local Radio Freedom Act, which opposes any new performance fee, tax, royalty, or other charges on local broadcast radio stations. The resolution, which was introduced… read more

Blarney Stone Broadcasting Holds Town Hall On Underage Drinking/RX Drug Abuse

Blarney Stone Broadcasting (Grayling) joined forces with local leaders and law enforcement officials in hosting a town hall meeting to address the perils of underage drinking and substance abuse. On May 13, the company’s WQON-FM committed its entire Northern Focus show to the Underage Drinking/RX Drug Abuse Town Hall Meeting at its Grayling studios. In partnership… read more

A Facebook Lesson in Audience Retention

By: John C. Lund The Lund Consultants, Inc. The most recent quarterly conference for Facebook revealed their version of Radio’s time spent listening: 50 minutes a day, up from 40 minutes in 2014. That’s still less than Radio’s 13+ hours a week (2015) or TV’s 36 hours a week. TV’s numbers are up a bit,… read more

Jim Mathis

Change Your Value or Change The Audience: The Choice is Yours

By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. “Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.” -Og Mandino Alexander the Great I heard a story about Alexander III of Macedon many years ago that Dr. James Kennedy told. Alexander… read more

FCC Announces June 24 Effective Date for Radio Online Public Inspection File; New System For TV

By: David Oxenford, Wilkinson Barker Knauer, LLP On May 13, the FCC issued a Public Notice that the obligation will begin on June 24 to start uploading documents to the online public file for radio stations in the Top 50 markets. For Top 50 market commercial radio stations that are part of employment units with… read more

WKAR-TV Casting Call for Kids Science Show Draws Hundreds

via More than 500 community members turned out for a casting call at TV studios on the campus of Michigan State University on Saturday, May 7, for the WKAR original series, Curious Crew. “It was so exciting to see all the [kids] faces!” said Susi Elkins, WKAR-TV Station Manager. Ranging in age from 9… read more

Traffic Director Spotlight: Juli Morgan

Juli Morgan  WCSR-AM/FM, Hillsdale Juli Morgan is not only the Traffic Director for WCSR, but also is Office Manager, Account Executive, and On-Air Talent!  Q1: Favorite comfort food? Juli:  Pretty much any carbs. Q2: Which Superhero would you be and why? Juli:  Wonder Woman – she was my hero as a child, and I just love a… read more