Category: May 2016

The Robinson Report: Experience

By: Kevin Robinson Robinson Media  You know it the minute you step into a place. Vibe. You know the feeling – Target is different than Wal-Mart and WAY different than K-Mart. The file already burnt into your brain nearly pre-determines your experience. Walking through the gates of a Disney park is far different than –… read more

Traffic Director Spotlight: Bobbi Sansom

Bobbi Sansom WLUC-TV, Marquette Bobbi Sansom’s official title is “Copy Coordinator / Digital Sales Assistant” for WLUC-TV.  Bobbi has been in traffic for three years now. Q1: Favorite comfort food? Bobbi:  Mashed potatoes and gravy. Q2: Which Superhero would you be and why? Bobbi:  Wyldstyle:  click here.  Q3: When I’m not working, I’d rather be… Bobbi:  Traveling. Q4: If… read more

ABIP Scheduling Underway!

Is Your Station Ready for any regulatory changes coming in 2016? Can you afford a FCC fine? Take advantage of this great savings opportunity to get your station fully FCC compliant and free from a routine FCC inspection for three years. The MAB’s alternative inspection program (ABIP) is unique in that we work with your… read more

GLBC 2016: Big Success!

Were you among the nearly 900 people to attend the Great Lakes Broadcasting Conference and Expo? Attendees said that this was the best group of speakers we have ever had. Evelyn Massaro WNMU, Northern Michigan University said, “I’ve attended most of the GLBC meetings and this was the best as far as variety of and… read more

WDIV-TV (Detroit) Hires First “Digital” Anchor

WDIV-TV, the Graham-owned NBC affiliate in Detroit, has hired former WJBK-TV (Detroit) reporter/anchor Jason Carr as its first digital anchor. Marla Drutz, WDIV General Manager, said “To stay relevant and to be true innovators, we have to invest not just in the technology to do all these things, but also the people. It’s not just saying how… read more

House Passes Public Threat Alert System

The House of Representatives overwhelmingly approved a public threat alert system in an effort to “lessen the scale of future tragedies.” House Bill 5442 passed 106-2 and would require the Department of State Police to establish and maintain a public threat alert system plan to activate as called for under departmental policies. The plan would… read more

NAB Thanks Congress For Opposing Performance Royalty With Ad

The National Association of Broadcasters (NAB) is running an ad in Capitol Hill newsletters and publications thanking more than 250 members of the U.S. House and Senate for co-sponsoring the Local Radio Freedom Act, which opposes any new performance fee, tax, royalty, or other charges on local broadcast radio stations. The resolution, which was introduced… read more