‘All About Film’ and More at #BCBC19

Online Registration will Close on October 24

Are you the future of the broadcast industry
? Then make sure you are at the Broadcasting Career Builder Conference on November 8! This is your chance to connect with professionals from all across Michigan’s broadcast industry. #BCBC19 is where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Register online before October 24 to secure your spot. Although registration will be available at the door, meals will not be guaranteed. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting “All About Film” learning opportunities …

 

Finding Your Way into the Corporate, Commercial or Feature Film Industry, a Primer 

Have you ever wanted to know what it’s like to work on a film set? This session will be packed with information that will help you get into the film and video industry and walk onto sets feeling strong! Industry professional and co-founder of the Michigan Production Alliance Mark Adler provides an overview of what you can expect and what is expected of YOU! On the set of corporate projects, commercials or feature films.

Power of Video Storytelling in Marketing Campaigns

In 2018, one-third of all online user time was spent watching video. The world of online video is rapidly pivoting to reach constituents, audiences, customers, and donors. It takes skill and effort to tell a compelling story online, and we are busy producing and being consumed with a variety of media to narrow in on a well-refined content strategy. In this presentation, award-winning digital storyteller Justin Wedes will give you the technical tips and tricks to effective video storytelling — one of the most effective marketing tools in 2019. He’ll cover a range of thought-provoking questions: Why is video the most effective way to reach people, and inspire action, online? How can I use a unique storytelling video to communicate a mission or vision? What are the basic steps of a video marketing campaign? and How do I make stunning, effective videos without breaking the bank?

Top 10 Tips for Better Filmmaking

Focusing on various methods designed to enhance your video production skills, this workshop is aimed at making your videos outshine the rest. Join seasoned filmmaker and digital marketer, Steve Julin as he shares his top ten tips for shooting better video and telling better stories. This session will cover creative camera techniques, capturing audio, lighting techniques and general filmmaking tips that will improve your skills on the next video you shoot.



Discover the Power of Sales, Marketing & Promotions at #BCBC19

Are you the future of the broadcast industry? Then make sure you are at the Broadcasting Career Builder Conference on November 8! This is your chance to connect with professionals from all across Michigan’s broadcast industry. #BCBC19 is where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting opportunities to discover the power of sales, marketing and promotions …

Sales is your gateway into the Media Industry

Selling means connecting your products and services to meet the needs of your customer. When selling media, what are your products? There are more than you think…there’s more to media than commercial spots! In this session you’ll learn about the exciting products in today’s media marketplace, practice conducting a Client Needs Analysis, and discover how a position in sales just may be your steppingstone into the industry.

Content Marketing to the Right Audience

Learn how to effectively market a product or service to fulfill your client’s needs. Go through the process with an actual client case: identify the target audience, choose the proper delivery mediums, and create and customize effective messaging. With today’s savvy audience, traditional messaging just won’t cut it! So learn how to create consumable content with your message. Led by an award-winning, 18-year veteran of local TV and movies, take a creative journey and get a taste of the world of marketing.


All About Promotions

You’ve heard about one…and you’ve probably stopped by one. A radio road crew event is more than just a chance for listeners to win a prize or be on the radio. Hosting a radio event at a business is a time-tested strategy to give key clients a significant ROI and help to spread the word about an important event/promotion/sale for that brand. Learn how radio promotions teams collaborate with multiple departments to create and execute creative solutions for their clients all while having fun, promoting their brand, and gaining their clients’ trust.



BCBC Connects Students With the PROs

Are you the future of the broadcast industry? Then get yourself to the Broadcasting Career Builder Conference now! It’s hype. It’s straight fire. It’s where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting opportunities to “Connect with the PROs …”

All About Sports Broadcasting

On-Air sports broadcasting and professional play-by-play positions are one of the most sought-after careers for students, but sometimes those coveted roles can be few and far between. A panel of sports broadcasting professionals will share their insights on how you can start now to ensure your spot in the industry and give important tips on networking and internships. They’ll also discuss the business side of sports media and share why you should become an expert in all things sports related right now.

The Secrets News Directors Want You to Know

If getting the attention of a News Director isn’t enough, navigating the interview and follow up process can be even more complicated. What experience should I highlight? Do I really need to wear a suit? Should I wait to hear something or follow up right away? This panel discussion will focus on what News Directors expect through the interview process and help to set realistic expectations for new professionals. You’ll also learn about some latest trends in news and digital, and get a behind-the-scenes look at day-to-day newsroom life.

Resume and Cover Letter Workshop 

Are you ready to begin your broadcasting and media career or internship search? Could your resume use some help? What you decide to put in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume. During this session, broadcast professionals will critique resumes, give tips on how to best prepare for your career search, and provide tips on how to pass an interview successfully. Learn the most effective ways to build your professional network base to advance your career. If you wait until graduation in May to work on a resume it may be too late!

Speed Networking (Pre-Registration Required)

From high-level managers to on-air talent, 20 industry professionals want to meet you. You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression.



Meet Your MAB Foundation Board Member of the Week: Kevin Oswald

Kevin Oswald

Kevin Oswald started his professional broadcasting career at WCEN AM/FM Mt. Pleasant while still a student at Central Michigan University. In 1986 he joined the sales team at Holland Broadcasting Company stations WHTC and WYXX in Holland, Michigan eventually rising through the ranks to manage stations WHTC and WYVN for Midwest Communications.

Kevin holds a degree in Broadcasting and Cinematic Arts from Central Michigan University. He and his wife Marlene have two children.




MABF Offers Stations Assistance in Meeting EEO Requirements

With the growing concern surrounding the FCC’s EEO Rules, the MAB Foundation has created an opportunity to assist MAB member stations in meeting these requirements. The following is a brief description of an exciting program that will give your station an easy and affordable avenue to gain possible option A points and encourage the future of the broadcast work force at the same time.

How the MAB Foundation Station Scholarship Program works

The MAB Foundation Station Scholarship Program is designed to allow individual member stations an opportunity to support one qualified college student interested in broadcasting as a career through an educational scholarship. The station will choose the scholarship winner among pre-qualified candidates and stations may also qualify for EEO credit through their participation. The MAB Foundation will act as the coordinator by helping to match participants with students from participating schools.

The cost to participate in this program is $1,250 per student, per year, with $1,000 to the student and $250 to the MAB Foundation for administrative costs. Organizations may participate in more than one scholarship.

We hope you will take advantage of this program offered by the MAB Foundation. It is available to you to assist your station in EEO requirements as well as to help preserve and advance the broadcast industry in Michigan. Please feel free to contact MABF at 517.484.7444 or via email at [email protected] with any questions.




CMU Upgrades Studio for the Future of TV

Broadcast and cinematic arts students at Central Michigan University will discover a newly upgraded Moore Hall Television studio and control room when they return for classes this fall, according to CMU News.

The MHTV studio has switched from traditional baseband video to Internet Protocol (IP) video and audio technology. In addition, the facility now has pan-tilt-zoom cameras for live simulcast radio-television shows and a master clock system to synchronize live productions.

But that’s not all … read more about these exciting developments here.




Robert Liggett Jr. Scholarship Announced

Robert G. Liggett, Jr.

Radio station entrepreneur and former Big Boy restaurant chain owner Robert Liggett Jr. died July 12, 2019 at 76 years old. Liggett was born in 1943 in Beaumont, Texas, and lived most of his life in Michigan. He began working at a radio station at age 14, gearing up for a long career that led to a MAB Lifetime Achievement award in 1999.

He bought his first station in the 1970s after graduating from law school at Wayne State University in 1969. Liggett founded and built Liggett Broadcasting into a Lansing-based empire that was at one time considered Michigan’s biggest radio group. For the last two decades, he owned and operated five Port Huron area stations. The five stations operate as Radio First, serving the Thumb area and southwest Ontario.

In honor of our friend, the MAB Foundation has announced a goal of $50,000 to establish the Robert Liggett Jr. Scholarship.

Individuals and companyies wishing to make contributions to the Robert Liggett Jr. Scholarship Fund can send checks made payable to the “MAB Foundation,” noting the “Robert Liggett Jr. Scholarship Fund” in the memo line to MAB Foundation 820 N. Capitol Ave. Lansing MI 48906.

You may also give securely online HERE




Meet Your MAB Foundation Board Member of the Week: Eric Hammerstrom

Eric Hammerstrom

Eric Hammerstrom is a native of Marquette and has been a public school Language Arts teacher for the past 28 years, including 24 years at Marquette Senior High School.

For the past 18 years, he has taught a course on video production, film-making and broadcasting as part of his caseload at MSHS.  When not in the classroom, Hammerstrom works as a freelance journalist and contributing writer for Marquette Monthly Magazine.  He has been an independent videographer in the Marquette area for more than a decade.

He received his bachelor’s degree in Writing and History from Trinity College in Hartford, Connecticut, where he did sports broadcasting for WRTC and interned with the Hartford Courant.  He received his master’s degree from The Colorado College in Colorado Springs.  He and his wife, Michelle, have a daughter, Alexis.




Meet Your MABF Board Member of the Week: Marla Drutz

Marla Drutz

Marla Drutz is Vice President and General Manager of WDIV in Detroit. Prior to joining Graham Media Group (formerly Post-Newsweek Stations) in July 2008, Drutz had been with E.W. Scripps Company. In January 2002, she was named director of programming and special projects, responsible for the programming purchased, production and scheduling of five Scripps TV stations across the country, including WXYZ, the ABC affiliate in Detroit. She also oversaw a series of Scripps Television Productions.

Drutz joined E.W. Scripps Company in January 1988 as research director at WXYZ. She was named program director in 1994. Previously, Drutz worked at WJBK in Detroit and at WJW in Cleveland.

A graduate of Leadership Detroit XIII, Drutz serves on the board of the NBC Affiliates Association, the Southeast Michigan United Way, New Detroit, the Detroit Convention and Visitors Bureau and Oakland Family Services.

Drutz holds a BA in journalism and communication from Ohio University . A native of Louisville, KY, Drutz lives in Bloomfield Hills with her husband, Ron, and their son.




Meet Your Foundation Board Member of the Week: Julie Brinks

Julie Brinks

Julie Brinks serves as Vice President and General Manager of WOOD-TV (NBC), WOTV-TV (ABC) and WXSP-TV (My Network) and associated digital services including woodtv.com and wotv4women.com, serving Grand Rapids, Kalamazoo and Battle Creek.

Brinks has accumulated over 30 years of experience in local and national sales management, local programming and content, new business development, operations and strategic planning across multiple media platforms. Prior to joining Nexstar, Brinks served as General Manager of KOHD-TV (ABC) and KBNZ-LD (CBS) in Bend, Oregon, where she focused on brand development, local content leadership and excellence in viewer and client experience. During her tenure, she oversaw the launch of the stations’ news programming, managing all aspects of local branding, creative development, news set construction and talent recruitment.

Brinks has also held a position as Principal Consultant for Vici Media where she provided strategic direction, digital marketing and revenue development services to broadcast groups and individual stations as well as VP / General Manager of KGUN-TV (ABC), KWBA-TV (CW) and four radio properties in Tucson-Sierra Vista, Arizona. Additionally, she served as VP / General Manager of WPBN-TV (NBC) and WTOM-TV (NBC) in Traverse City- Cadillac, Michigan, where she developed and led highly effective teams and implemented sales, marketing and digital media initiatives.

Brinks earned her Bachelor’s degree in Broadcasting and Cinematic Arts from Central Michigan University and is also a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training (BLT) program. She has been a member of Rotary International and served on numerous community boards including the American Red Cross, Junior Achievement and City Club of Bend. She also worked as Chair of American Heart Association’s “Go Red” for Women and was a founding member of Haven Totes, Inc., a Tucson-based organization that provides life essentials for children and families in need.