IPR Welcomes MSU’s Cassidy Hough as Environmental News Intern

Cassidy Hough

Interlochen Public Radio has announced a new environmental news intern, Cassidy Hough. Houghy is a junior at Michigan State University, double majoring in environment, science and health reporting journalism and environmental studies and sustainability. A recipient of the Michael and Sandra Clark scholarship in environmental journalism, she also received the Meeman Award for Outstanding Undergraduate Environmental Journalism.

In an article on the station’s website, Hough was in her sophomore year when she realized that she really enjoyed being a liaison between the science community and the public. She enjoys writing about animal diseases. “There are numerous diseases that are silently wiping out entire species of animals and I think with the proper coverage, the public may be able to help slow the spread or search for solutions (in some cases). I also enjoy stories that localize climate change (e.g. dams flooding/collapsing). I think it’s interesting to think about the environment systematically, and climate change is something that affects most, if not all, items in that system. With that being said, I like searching for the connection between things like loss of shoreline and climate change.”




Award-Winning College Radio Talk Show Connects At-Home Students with MSU Scientists

The Sci-Files, recently recognized as the No. 1 college radio talk show by the MAB Foundation’s  2020 Michigan Student Broadcast Awards, offered students who are now learning at home the chance to connect with scientists researching at Michigan State University.

Students had the opportunity to virtually meet Michigan State University scientists from the award-winning specialty show, The Sci-Files, on Impact 89FM, on April 2, and talk to them about their research.

Parents and children were invited to join this virtual Q&A session with various scientists!

Some of the topics discussed included astronomy, inflammation, underwater robotics, bone health of racing horses, climate change, data science and bacterial infections.

Past episodes of The Sci-Files can be found on podcast directories or scifiles.org and new episodes air Sundays at 9:30 a.m. on Impact 89FM (WDBM in East Lansing).




WXYZ Salutes Amanda Barberena – ‘One of Journalism’s Next Rising Stars’

MAB Foundation scholarship recipients were honored as part of the Student Awards Lunch at the Great Lakes Media Show on March 4. Amanda Barberena, the recipient of the Scripps Howard Foundation, WXYZ-TV 7 Detroit Scholarship, , was spotlighted by the station just days after the scholarship was presented. Barberena is a junior at Michigan State University.

Watch below:

 




MAB Foundation Awards $27,500 in Scholarships to Michigan Student Broadcasters


The Michigan Association of Broadcasters Foundation (MABF) is proud to announce the recipients of its 2020 Scholarship Program. Recipients were identified by the faculty representatives from each school, or by the sponsoring station, and ratified by the MAB Foundation Board of Directors. Scholarships were presented during the Great Lakes Media Show on March 4 at the Lansing Center. The MAB Foundation awarded $27,500 in scholarships this year.

2020 MABF Scholarship Recipients:

Amanda Barberena
Michigan State University
Scripps Howard Foundation,
WXYZ-TV 7 Detroit Scholarship

Dierra Barlow
University of Michigan
Nancy Waters and Mark Waters Scholarship

Alexis Berent
Eastern Michigan University
MAB Foundation Scholarship

Dakota Brecht
Oakland University
Alan W. Frank Scholarship

Pachience Booker
Ferris State University
MAB Foundation Scholarship

Benjamin Bosscher
Rockford High School
MAB Foundation Scholarship

Lauren Creighton
Central Michigan University
Dr. Peter Orlik Broadcasting Scholarship

Ken Hannan
Washtenaw Community College
MAB Foundation Scholarship

Johnathon Helzer
Specs Howard School of Media Arts
Charles D. Mefford Scholarship

Christopher L. Kaufmann
Central Michigan University
Dr. Peter Orlik Broadcasting Scholarship

Matt Kibby
Adrian College
MAB Foundation Scholarship

Sara Kilpela
Central Michigan University
Dr. Peter Orlik Broadcasting Scholarship

Dylan Kissel
Michigan State University
Gary A. Reid Scholarship

Rachel Kookogey
Hillsdale College
MAB Foundation Scholarship

Ann Ludwig
Northern Michigan University
Robert Race Memorial Broadcasting Scholarship

Kavel Mason
Michigan State University
Leicinger-Biederman Scholarship

Kaleigh McKee
Hope College
Midwest Communications
Southern Michigan Broadcasting Scholarship

Daryn Meredith
Michigan State University
James H. Quello Scholarship

Leo Ortel
Spring Arbor University
MAB Foundation Scholarship

Owen Oszust
Plymouth High School
MAB Foundation Scholarship

Lucas Paulovich
Henry Ford College
Charles D. Fritz Scholarship

Jessica Taylor
Wayne State University
MAB Foundation Scholarship

 

 




MAB Foundation Announces 2020 High School & College ‘Station of the Year’ Awards

The Michigan Association of Broadcasters Foundation (MABF) is proud to announce the recipients of its 2020 Student Station/Program of the Year Awards. This year’s 584 Student Broadcast Award entries were judged by professional broadcasters across Michigan and presented across 40 categories.

Stations of the Year are chosen based on the number of winning entries from the High Schools or Colleges. The awards were presented during the Great Lakes Media Show on March 4 at the Lansing Center.

The following schools were honored:

COLLEGE TELEVISION
2020 Station of the Year
Michigan State University
COLLEGE RADIO
2020 Station of the Year

Michigan State University, WDBM-FM
HIGH SCHOOL TELEVISION
2020 Station of the YearRockford High School
HIGH SCHOOL RADIO
2020 Station of the Year
Plymouth-Canton Community Schools – 88.1 The Park

The MABF also announced winners of its 2020 Student Broadcast Awards competition. Click here for a complete list of individual award winners.




‘All About Film’ and More at #BCBC19

Online Registration will Close on October 24

Are you the future of the broadcast industry
? Then make sure you are at the Broadcasting Career Builder Conference on November 8! This is your chance to connect with professionals from all across Michigan’s broadcast industry. #BCBC19 is where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Register online before October 24 to secure your spot. Although registration will be available at the door, meals will not be guaranteed. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting “All About Film” learning opportunities …

 

Finding Your Way into the Corporate, Commercial or Feature Film Industry, a Primer 

Have you ever wanted to know what it’s like to work on a film set? This session will be packed with information that will help you get into the film and video industry and walk onto sets feeling strong! Industry professional and co-founder of the Michigan Production Alliance Mark Adler provides an overview of what you can expect and what is expected of YOU! On the set of corporate projects, commercials or feature films.

Power of Video Storytelling in Marketing Campaigns

In 2018, one-third of all online user time was spent watching video. The world of online video is rapidly pivoting to reach constituents, audiences, customers, and donors. It takes skill and effort to tell a compelling story online, and we are busy producing and being consumed with a variety of media to narrow in on a well-refined content strategy. In this presentation, award-winning digital storyteller Justin Wedes will give you the technical tips and tricks to effective video storytelling — one of the most effective marketing tools in 2019. He’ll cover a range of thought-provoking questions: Why is video the most effective way to reach people, and inspire action, online? How can I use a unique storytelling video to communicate a mission or vision? What are the basic steps of a video marketing campaign? and How do I make stunning, effective videos without breaking the bank?

Top 10 Tips for Better Filmmaking

Focusing on various methods designed to enhance your video production skills, this workshop is aimed at making your videos outshine the rest. Join seasoned filmmaker and digital marketer, Steve Julin as he shares his top ten tips for shooting better video and telling better stories. This session will cover creative camera techniques, capturing audio, lighting techniques and general filmmaking tips that will improve your skills on the next video you shoot.



Discover the Power of Sales, Marketing & Promotions at #BCBC19

Are you the future of the broadcast industry? Then make sure you are at the Broadcasting Career Builder Conference on November 8! This is your chance to connect with professionals from all across Michigan’s broadcast industry. #BCBC19 is where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting opportunities to discover the power of sales, marketing and promotions …

Sales is your gateway into the Media Industry

Selling means connecting your products and services to meet the needs of your customer. When selling media, what are your products? There are more than you think…there’s more to media than commercial spots! In this session you’ll learn about the exciting products in today’s media marketplace, practice conducting a Client Needs Analysis, and discover how a position in sales just may be your steppingstone into the industry.

Content Marketing to the Right Audience

Learn how to effectively market a product or service to fulfill your client’s needs. Go through the process with an actual client case: identify the target audience, choose the proper delivery mediums, and create and customize effective messaging. With today’s savvy audience, traditional messaging just won’t cut it! So learn how to create consumable content with your message. Led by an award-winning, 18-year veteran of local TV and movies, take a creative journey and get a taste of the world of marketing.


All About Promotions

You’ve heard about one…and you’ve probably stopped by one. A radio road crew event is more than just a chance for listeners to win a prize or be on the radio. Hosting a radio event at a business is a time-tested strategy to give key clients a significant ROI and help to spread the word about an important event/promotion/sale for that brand. Learn how radio promotions teams collaborate with multiple departments to create and execute creative solutions for their clients all while having fun, promoting their brand, and gaining their clients’ trust.



BCBC Connects Students With the PROs

Are you the future of the broadcast industry? Then get yourself to the Broadcasting Career Builder Conference now! It’s hype. It’s straight fire. It’s where you need to be if you are looking to land that dream j-o-b. So don’t hesitate. Space is limited. Register today!

Each year BCBC connects broadcasting students from across Michigan with the state top industry leaders in radio and television. #BCBC19 will take place Friday, November 8, at Lansing Community College’s West Campus. Learn more and register to attend at MyBCBC.com.

Until then, check out some of this year’s exciting opportunities to “Connect with the PROs …”

All About Sports Broadcasting

On-Air sports broadcasting and professional play-by-play positions are one of the most sought-after careers for students, but sometimes those coveted roles can be few and far between. A panel of sports broadcasting professionals will share their insights on how you can start now to ensure your spot in the industry and give important tips on networking and internships. They’ll also discuss the business side of sports media and share why you should become an expert in all things sports related right now.

The Secrets News Directors Want You to Know

If getting the attention of a News Director isn’t enough, navigating the interview and follow up process can be even more complicated. What experience should I highlight? Do I really need to wear a suit? Should I wait to hear something or follow up right away? This panel discussion will focus on what News Directors expect through the interview process and help to set realistic expectations for new professionals. You’ll also learn about some latest trends in news and digital, and get a behind-the-scenes look at day-to-day newsroom life.

Resume and Cover Letter Workshop 

Are you ready to begin your broadcasting and media career or internship search? Could your resume use some help? What you decide to put in your resume matters. Learn to make the most of your first impression tools by discovering what potential employers are looking to learn about you from your resume. During this session, broadcast professionals will critique resumes, give tips on how to best prepare for your career search, and provide tips on how to pass an interview successfully. Learn the most effective ways to build your professional network base to advance your career. If you wait until graduation in May to work on a resume it may be too late!

Speed Networking (Pre-Registration Required)

From high-level managers to on-air talent, 20 industry professionals want to meet you. You have five minutes to ask the most important question of your career … GO! This popular session allows emerging professionals a unique opportunity to meet with Michigan broadcast professionals in a personal, one-on-one style setting. Come prepared with great questions and ready to make a good impression.



Meet Your MAB Foundation Board Member of the Week: Kevin Oswald

Kevin Oswald

Kevin Oswald started his professional broadcasting career at WCEN AM/FM Mt. Pleasant while still a student at Central Michigan University. In 1986 he joined the sales team at Holland Broadcasting Company stations WHTC and WYXX in Holland, Michigan eventually rising through the ranks to manage stations WHTC and WYVN for Midwest Communications.

Kevin holds a degree in Broadcasting and Cinematic Arts from Central Michigan University. He and his wife Marlene have two children.




MABF Offers Stations Assistance in Meeting EEO Requirements

With the growing concern surrounding the FCC’s EEO Rules, the MAB Foundation has created an opportunity to assist MAB member stations in meeting these requirements. The following is a brief description of an exciting program that will give your station an easy and affordable avenue to gain possible option A points and encourage the future of the broadcast work force at the same time.

How the MAB Foundation Station Scholarship Program works

The MAB Foundation Station Scholarship Program is designed to allow individual member stations an opportunity to support one qualified college student interested in broadcasting as a career through an educational scholarship. The station will choose the scholarship winner among pre-qualified candidates and stations may also qualify for EEO credit through their participation. The MAB Foundation will act as the coordinator by helping to match participants with students from participating schools.

The cost to participate in this program is $1,250 per student, per year, with $1,000 to the student and $250 to the MAB Foundation for administrative costs. Organizations may participate in more than one scholarship.

We hope you will take advantage of this program offered by the MAB Foundation. It is available to you to assist your station in EEO requirements as well as to help preserve and advance the broadcast industry in Michigan. Please feel free to contact MABF at 517.484.7444 or via email at [email protected] with any questions.