Category: June 2018

Repeat Customers Are Key to Profitability

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC The radio advertising business is all about repeat customers. Radio’s power is its ability to deliver both reach (the number of people… read more

Mark T. Brush, Paul J. Ryan to be Honored with 2018 MAPB Public Media Impact Awards

The Michigan Association of Public Broadcasters (MAPB) is pleased to announce its 2018 Public Media Impact Awards. Mark T. Brush and Paul J. Ryan will be honored August 14 at the Grand Hotel on Mackinac Island during the annual MAB Summer Conference. Professional Award Mark T. Brush, Michigan Radio (posthumously)  Mark T. Brush was Michigan Radio’s Digital Media… read more

NAB Files Comments with the FCC on C Band

According to the Radio World report, the Federal Communications Commission (FCC) is considering whether C Band spectrum should potentially be opened up for sharing with wireless operators. The National Association of Broadcasters filed comments with the agency urging the agency to require supporters of the proposal to submit specific and detailed technical reports to the… read more

How Commercial Radio Broadcasters Can Learn More About Public Radio

Editor’s Note: Our MAB Digital Guru’s weekly post usually appears in our Web/DIgital/Social section of MAB NewsBriefs.  Again this week, however, I’ve elected to put Seth’s piece in our programming section.  -Dan Kelley The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the… read more

Buchanan to lead as General Manager

Rachel Buchanan has been named General Manager of, (WSAE-FM/WJKN-FM) Spring Arbor University’s proprietary radio station. Buchanan began her radio career in 1998 as a student broadcaster at WEJY-FM, Monroe High School, a student station in Monroe, Mich. Arriving at Spring Arbor University (then College) in 1999, she pursued a bachelor of arts in communication… read more

Redistricting Petition Certified by the Board of Canvassers

Supporters of the Voters Not Politicians (VNP) redistricting proposal landed a victory after their petition was certified by the Board of State Canvassers on June 20. The board approved the petition by a 3-0 vote with one board member absent. The certification comes following the Court of Appeals’ unanimous rejection of arguments from VNP’s opponents, Citizens Protecting Michigan’s… read more