By: Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to… read more
The National Association of Broadcasters (NAB) recently filed comments in support of the FCC’s proposal to eliminate the agency’s main studio rule. The organization asserts that the rule is outdated and unnecessary. It its statement, the NAB wrote: “The rule was designed to facilitate input from the community and station participation in community activities through… read more
According to a report by Inside Radio, Federal Communications Commission Chair Ajit Pai confirmed that combating pirate radio is a “major priority” for the agency. “We’ll take aggressive action to enforce the rules against pirate radio broadcasters,” Pai wrote in a statement. As part of the FCC’s stepped-up enforcement action the Enforcement Bureau has targeted… read more
The Broadcasters Foundation of America has voted two of its Board members as Co-Vice Chairs, Scott Herman, Chief Operating Officer of CBS RADIO, and Jordan Wertlieb, President of Hearst Television. The elections took place during the Broadcasters Foundation’s Board of Directors June meeting in New York City. “As members of our Board of Directors, Jordan… read more
Crain’s Detroit Business has reported that Marcie Brogan, the founder of Brogan & Partners Convergence Marketing Agency, is retiring and selling the company to its president, Ellyn Davidson, who has been with the Birmingham-based advertising agency for 23 years. Under a deal finalized in June, Davidson takes ownership of 25 percent of the company immediately,… read more
Attention Stations and Companies: Fall is right around the corner! Secure your booth TODAY at one of the MAB Foundation’s Fall 2017 Career & Networking Fairs. Meet with students and young professionals from across the state! October 18, from 12 to 4 p.m. at Western Michigan University’s Brown Hall. October 19, from 12 to 3 p.m. at Central… read more
Do you love to GOLF? Come out and have FUN while supporting the MAB Foundation and the future of broadcast excellence. MAB Foundation Golf Fundraiser Wednesday, August 23, 2017 Crystal Mountain Resort, Thompsonville, MI Register Here. Sponsorship packages also are available. Questions? Contact Jacquelen Timm at [email protected] or 517-484-7444
The long-running high school game show “QuizBusters” will begin its final season this fall, WKAR-TV (East Lansing) announced on July 5. The award-winning original series first aired on Michigan State University’s public television station in 1989. In that time, as many as 100 different school districts, including home school groups, have sent teams to compete… read more
Beasley Classic Rock WCSX-FM (Detroit) has announced the creation of “BIG JIM’S HOUSE” in mornings, featuring Erin Vermeulen, who recently joined Big Jim O’Brien as part of the station’s morning team, according to AllAccess.com. “I am so excited to welcome all our listeners into ‘BIG JIM’S HOUSE’ with Erin V. and Producer Ryan,” said O’Brien…. read more
Long-time Detroit journalist Bob Pisor passed away July 7 on his 80-acre farm in Leland Township after a months-long fight with kidney cancer. He was 77. Pisor began his distinguished career in the Motor City as a reporter with The Detroit News from 1963-74. From 1967-68 the newspaper sent him overseas to cover the Vietnam… read more