Category: Editorial

All Things Christmas

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz President, Berkowitz Broadcast Consulting [email protected] http://www.garyberk.com “It’s all about how you decorate your station for the holidays.” Here’s a programming checklist and suggestions as… read more

Just In Time Learning

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ In a post I wrote about “Where You Should Be Recruiting Radio Talent” I mentioned a concept of “Just… read more

Trademark Basics for Media Companies, Part One: What Trademarks Are and Why They Matter

By: Kelly Donohue and Radhika “Ronnie” Raju, Wilkinson Barker Knauer, LLP In today’s digital economy, trademarks are often the most valuable assets that a business owns. For example, in 2015, Google’s trademark portfolio was estimated to be worth $76 billion, which constituted almost one third of the entire value of the company. Microsoft clocked in at… read more

Where You Should Be Recruiting Radio Talent

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ For the past half-dozen years, I’ve had the opportunity to work with college students looking for a career in… read more

The Robinson Report: Spectacular!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media The year – 1883. Under construction – The Statue of Liberty –with detailed supervision by designer Frédéric Auguste Bartholdi. As metal workers… read more

The Robinson Report: Find It

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.”  -Albert Szent-Gyorgyi, Hungarian physiologist Sometimes it’s right… read more

Jim Mathis

Are You Down, or Different?

Editor’s Note: The views and opinions expressed do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com Leading in the New Economy “Many businesses are facing economic earthquakes, tsunamis and meltdowns.” Last year, Japan suffered a… read more

“Because I know It’s There”

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Tarr, CSRE, DRB, CBNE There’s a Steve Jobs story that gets passed around quite a bit. It goes back to the days when the Steves (Jobs… read more

The Robinson Report: Shrink The Audience

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media  “At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony… read more