By: Seth Resler Jacobs Media Strategies From time to time, I encounter radio stations who are doing a good job of capturing listener data, but are not storing all of that data in a single central location. Instead, they have some contacts stored in their email database, some in their text message database, some in… read more
By: Seth Resler Jacobs Media Strategies As a holiday, Thanksgiving always seems to get the short shrift. Sure, it lacks the sex appeal of Halloween, it’s not as lucrative as Christmas and it has a dubious origin story. But the spirit of this holiday is more important than ever during these tense times. There’s something… read more
By: Seth Resler Jacobs Media Strategies In-person events continue to slowly return across the country even as the COVID-19 pandemic stretches on. Inevitably, your radio station will host or sponsor an in-person event that may or may not have requirements in place to address the pandemic. For example, they could require proof of vaccination, recent… read more
By: Seth Resler Jacobs Media Strategies For years, I have been writing about how broadcasters can use a Content Marketing strategy to grow their audience and generate more sales leads. To do this, your website will need need two types of content: 1. Free And Open Content (to Get People to Come to Your Website)… read more
By: Seth Resler Jacobs Media Strategies Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there’s a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no… read more
By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page is arguably the most valuable page on your radio station’s website. People who click through to this page have indicated that they are interested in giving you money. At this point, all you need to do is make it as easy as possible for… read more
By: Seth Resler Jacobs Media Strategies Every now and then, you probably find yourself struck by a flash of inspiration — a brilliant idea that you don’t have the energy to invest in at the moment, but that you would like to return to when the time is right. Perhaps it’s a radio station for… read more
By: Seth Resler Jacobs Media Strategies When listeners come to your radio station’s website, what do you want them to do? Do you want them to stream the station? Sign up for the email newsletter? Enter a contest? Purchase tickets to a station event? It’s important to know the goals of your website. Once you’ve… read more
By: Seth Resler Jacobs Media Strategies Under normal circumstances, a music radio station’s concert calendar is one of its most popular webpages. Of course, we are not under normal circumstances. In 2020, when the COVID-19 pandemic brought concerts to a standstill, it made sense for radio stations to remove this webpage rather than display an… read more
By: Seth Resler Jacobs Media Strategies Digital privacy has become a hot topic. In the latest Techsurvey, our annual online survey of radio listeners, more than 80% expressed concern over how their data is used by tech companies. Consumers are aware that digital companies are gathering data to market to them, and they’re wary of… read more