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WZZM-TV’s New Initiative: Get Kids Reading

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TEGNA-owned WZZM-TV (Grand Rapids) has announced a new initiative to get families reading: 13 Reads! Children from families who read and have books in the home have more success in life than those who don’t. Reading early affects their whole lives. We are asking parents and grandparents to read to their children and encourage them…

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WILX-TV “Give Blood Telethon” Nets 100+ Donation Appointments

WILX-TV Reporter Mallory Anderson giving her "blood, sweat and tears" for the cause!

On January 22, Gray Television’s WILX-TV (Lansing) partnered with the American Red Cross and Townsquare Media’s WITL-FM to host the Give Blood Telethon.  The telethon aired from 5-8 p.m. and more than 112 blood-donation appointments were scheduled during that time. Many of the people who made those appointments were first-time donors. A single donation provides potentially…

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WXYZ-TV Donates Thousands of Books to Children

WXYZ-TV Reporter Carolyn Clifford

WXYZ/WMYD-TV (Detroit) celebrated National Reading Day on January 23 by donating 15,000 books to children. The station said more than 9,000 of the books were dispersed to Matrix Human Services Head Start, which is one of the largest providers of free childcare to low-income families in Michigan. The book effort was made possible by donations…

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Houghton Community Broadcasting Finds Forever Homes for Homeless Pets

Houghton community Broadcasting

Houghton Community Broadcasting (WCCY-AM, WHKB-FM, WOLV-FM) has again found forever homes for homeless pets as it has wrapped up another edition of “The 12 Dogs of Christmas.” Working with the Copper Country Humane Society, a local non-kill shelter, the three station group in Houghton uses it’s airtime after Christmas Day to highlight dogs that currently…

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