Category: Connecting to Local Communities

New Coronavirus PSAs Available

The MAB is pleased to bring two new coronavirus PSAs for its television and radio members.  The new 30-second PSAs feature Governor Gretchen Whitmer and MDHHS Chief Medical Executive Dr. Joneigh Khaldun and offers viewers and listeners smart tips for staying healthy during the COVID-19 emergency. The TV versions are closed captioned.  Audio versions of… read more

Latitude Media Introduces COVID-19 Advertising Grant Program

Latitude Media, LLC, owner of WCZY-FM/WMMI-AM (Mt. Pleasant) and related digital properties, has announced a new $10,000 grant program designed to help market and enhance local businesses during the COVID-19 emergency. The company is encouraging businesses in Isabella, Clare, Gratiot and Midland counties to submit applications on station websites The grant program had a target… read more

WOOD-TV Hosts Town Hall with Governor Whitmer

On March 26, Nexstar’s WOOD-TV (Grand Rapids) held the first of Governor Gretchen Whitmer’s virtual Town Hall meetings, answering citizens’ questions from email, video calls and phone about how the state is responding to the COVID-19 situation. The Governor was joined by Dr. Norm Beauchamp, the executive vice president for Health Sciences at Michigan State… read more

Michigan Broadcasters Come Together for Second Town Hall Meeting

On April 2, television and radio broadcasters from throughout Michigan joined a coalition of Detroit television stations to present Michigan Governor Gretchen Whitmer in a Town Hall meeting on the COVID-19 situation in the state. Carolyn Clifford of WXYZ-TV, Huel Perkins of WJBK-TV and Devin Scillian of WDIV-TV served as hosts from their respective studios… read more

Is Gen-Co short for Genesee County, or Generous Community?

By: Jeremy Fenech, Program Director 103.9 The Fox WRSR-FM (Flint) ‘Who wants seconds?’ ‘Are you gonna finish that?’ Simple questions at dinner time that we all take for granted. You may be heading back for a second helping of dinner… while so many people in our own community are desperately seeking their first helping… for… read more

Over $20,000 Raised During WLEN 2020 Kiwanis Radio Auction

The Kiwanis Club of Adrian, in partnership with Lenawee Broadcast’s WLEN-FM, hosted its 26th Annual Radio Auction on February 8. The auction featured hundreds of items donated by local businesses up for bid. The event was broadcast live, raising over $20,000 to benefit the Adrian community. Major Event sponsors included Old National Bank, Iott Insurance… read more

WXYZ Launches Day of Giving Telethon with Humane Society

On February 13 and 14, Scripps’ WXYZ-TV (Detroit) is presenting the Michigan Humane Society’s annual Telethon fundraiser, presented by Purina.  Telethon segments are running both days all day long on the station. The Telethon plays a major role for the organization and funds raised from the event support MHS programs and services, including cruelty investigation,… read more

WIOG Hosts 2nd Annual Covenant Kids Radiothon

Cumulus Media’s WIOG-FM (Bay City/Saginaw/Flint) is hosting the second annual Covenant Kids Radiothon February 13-14 to raise funds in support of local pediatric patients at Covenant HealthCare. The radiothon airs live on the station 6 a.m. until 6 p.m. February 13-14.  Listeners will hear life-changing stories from Covenant Kids and their families as WIOG raises… read more

WWJ’s 17th Winter Survival Radiothon For THAW Raises $1.4M In Heating Assistance

Entercom’s WWJ-AM (Detroit) held their 17th Winter Survival Radiothon for THAW, The Heat and Warmth Fund on February 7, raising $1.4 million dollars over fourteen hours. The radiothon was presented with help from DTE Energy and Kroger, along with the assistance of other sponsors.  THAW assists families in need by preventing utility shut-off, providing fuel… read more