April 2022
How to Write a Social Media Policy for Your Radio Station
By: Seth Resler Jacobs Media Strategies Every radio station needs a clear social media policy, especially given the high-profile nature of its air talent. The point of this policy is not to restrict your employees, but to keep them from getting themselves into trouble. Social media is still relatively new, which is why we see…
Read MoreRetired WNEM TV-5 Reporter, WRIF-FM DJ Jay Brandow Dies
Retired WNEM news reporter Jay Brandow passed away this past Tuesday (4/12) at the age 67. He worked as a reporter at WNEM starting in 1984 up until his retirement in 2011. At his retirement, he told his colleagues about working at WNEM, “It’s been my home. It’s been my family. If I had to…
Read MoreWILX-TV Raises $14k For Capital Area Diaper Bank
Gray Television’s WILX-TV’s (Lansing) March Make an Impact was held March 21-25 in support of the Capital Area Diaper Bank. Thanks to viewer donations, the event will help more than 2,200 babies with the the diapers and cash raised. The Capital Area Diaper Bank is a non-profit, operated completely by volunteers, that supplies baby diapers…
Read MoreFormer NAB President and CEO Gordon H. Smith Joins Beasley Media Group’s Board
Former National Association of Broadcasters (NAB) President and Chief Executive Officer Senator Gordon H. Smith has been nominated by the Beasley Media Group Board of Directors to be added to the slate of Directors to be presented at the annual shareholders meeting on May 25th. The official unanimous vote took place during the company’s Board…
Read MorePBS and Member Stations Named “Most Trusted” Media Organization for 19 Consecutive Years
WKAR Public Media alerts us that PBS was recently named the most trusted media organization for the 19th year in a row, according to a nationwide survey. PBS continues to outscore government institutions and media sources— such as broadcast, cable, streaming and social media— in both value and trust, respectively. According to survey results, 80%…
Read MoreRethinking Your Webinar Strategy
By: Seth Resler Jacobs Media Strategies As a digital marketer, it’s easy to get caught up in the latest trend. We tend to dismiss digital tactics that have been around for a while simply because they have been around for a while. Yet some of these stalwarts, while not sexy, still have value in them.…
Read MoreThis Week in Regulation For Broadcasters
By: David Oxenford, Wilkinson Barker Knauer LLP Here are some of the regulatory developments of significance to broadcasters from the last week (April 2-8), with links to where you can go to find more information as to how these actions may affect your operations. Broadcast operations that use uninterruptable power supply (UPS) devices as either…
Read MoreMatt Shafer Powell to join Michigan Radio as Program Director
Michigan Radio has announced the hiring of Matt Shafer Powell as the station’s new Program Director. As the Program Director, Matt Shafer Powell will help lead the station’s on-air hosts, manage the station’s program schedule and be responsible for the overall sound of Michigan Radio, the state’s largest public radio service. He will also engage…
Read MoreWLEW News Director Craig Routzahn Retires After 46 Years
WLEW-AM/FM (Bad Axe) News Director Craig Routzahn signed off for the final time following the station’s 1 p.m. newscast last Friday (4/1). Routzahn holds the record as the longest serving continuous on-air personality at the station with 46-1/2 years behind the microphone. Routzahn joined the station in the fall of 1975, hired by Station Manager…
Read MoreLynn Montemayor Named General Sales Manager at Beasley Media Group Detroit
Beasley Media Group has announced that Lynn Montemayor has been named as the General Sales Manager of the company’s Detroit-based radio properties, including WRIF-FM, WCSX-FM, WMGC-FM, WDMK-FM, Detroit PRAISE Network and Motor City Sports Talk The ROAR. She most recently spent four years as a Partner & Chief Marketing Officer of Fortysix/5, a Motor City-based…
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