October 2021
NAB: Help Your Community Navigate COVID-19
With the COVID-19 Delta variant continuing to wreak havoc on our country, the NAB is once again asking broadcasters to do all they can to encourage listeners and viewers to protect themselves. Research from the Kaiser Family Foundation (KFF) shows that a significant portion of adults who were initially hesitant to receive a COVID-19 vaccine have…
Read MoreNew Radio Station at GVSU Helping Students Gain Experience
Future broadcasters are taking advantage of the arrival of a new radio station on the Grand Valley State University campus. WLXS 900 AM is giving students a real-life breakdown of the industry. “We created the station because we wanted the students to get an experience that was much more in line with what they’re going…
Read MoreRethinking Radio’s Concert Calendar Webpage for the Delta Variant
By: Seth Resler Jacobs Media Strategies Under normal circumstances, a music radio station’s concert calendar is one of its most popular webpages. Of course, we are not under normal circumstances. In 2020, when the COVID-19 pandemic brought concerts to a standstill, it made sense for radio stations to remove this webpage rather than display an…
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