Heidi Raphael Promoted to Chief Communications Officer at Beasley Media Group

Heidi Raphael

Beasley Media Group announced May 9 that Heidi Raphael has been promoted to the position of Chief Communications Officer at the company.

Raphael, who joined Beasley Media Group in May of 2017, most recently served as the Vice President of Corporate Communications. Previously, she held the position of Senior Vice President of Corporate Communications at Greater Media, Inc., where she spent 20 years prior to the company being sold to Beasley Media Group.

“Heidi has proven time and time again that she is most deserving of being promoted to the position of Chief Communications Officer,” said Chief Executive Officer Caroline Beasley. “While she’s only been at our company for two years, she’s accomplished more than others would in five! We are so very proud and lucky to have her in our Beasley Media Group family.”

“It is such an honor and a privilege to work with Caroline and all the incredible people at Beasley Media Group,” said Raphael. “I am so very grateful for the opportunity to be a part of such an innovative organization that makes a difference in the industry and the communities it serves. I am proud to be on their team!”

Raphael currently serves on the boards of the Library of American Broadcasting Foundation, the Broadcast Education Association and the Florida Association of Broadcasters. In addition, she is a member of the Mentoring and Inspiring Women in Radio Group Executive Committee.

Meet Your MAB Foundation Board Member of the Week: Paul Jacobs

Paul Jacobs

Paul Jacobs is a leading radio consultant, specializing in digital and mobile, sales development, and research.  He is the Vice President/General Manager of Jacobs Media, and has taken his years of experience in generating revenue for traditional radio and applied to his additional role as President of the company’s incredibly successful mobile apps division, jacAPPS.

In a career in broadcasting and consulting that spans over thirty-five years, Jacobs began his career on the sales side of the business, working at and running radio stations in Dallas and Detroit.  In 1991, Jacobs joined his brothers Fred and Bill at Jacobs Media.  The company provides consulting to many of the leading Classic Rock, Rock, and Alternative radio stations across America and Canada, and various public radio stations, NPR and PRI.

Paul is a frequent speaker at various conventions around the world, including the NAB/RAB Radio Show, Convergence, RAIN, Country Radio Seminar, ESOMAR in Berlin, Germany, the Momentum Christian Music Conference and at public radio conferences including PRPD and PMDMC.

Paul is a graduate of Michigan State University with a degree in Advertising

AG Forms Marijuana Workgroup

Michigan Attorney General Dana Nessel

Attorney General Dana Nessel formed a new legal workgroup that will review and make opinions on laws and regulations regarding the use of both medical and recreational marijuana.

The group aims to “avoid the years of uncertainty, lawsuits” that followed the 2008 approval of the medical marijuana initiative and recreational ballot proposal passage in 2018.

The following individuals were named to the group: Marijuana Regulation Bureau Director Andrew Brisbo, Ingham Circuit Judge James Giddings, assistant attorneys general Robyn Frankel and John Pallas, State Police Lt. Chris Hawkins, Livonia City Attorney Paul Bernier, Prosecuting Attorneys Association of Michigan President Dale Hilson, State Appellate Defender Office Director Jonathan Sacks, chair of the State Bar of Michigan marijuana law section Robert Hendricks and section member Daniel Grow, Michigan Cannabis Industry Association political director Margeaux Bruner, Marijuana Regulation Bureau legal division director Adam Sandoval, Prosecuting Attorneys Association traffic safety resource prosecutor Kenneth Stecker and lawyers Bob Baldori and Barton Morris Jr.

Free Seminar on 2020 Census Sponsored by Poynter Institute

Covering the 2020 Census — Detroit
June 3-4, 2019
Starting now, people across the U.S. need to be informed about the census — how they can participate, what happens with their information and how that information affects their communities, and the entire nation, for the next decade.
This intensive two-day workshop hosted by Poynter and Georgetown University will arm reporters and editors with the sources, background, context and data skills they need to accurately and vigorously cover how the U.S. government counts its residents. It’s also tuition-free for accepted applicants.
What you’ll learn
  • Why is the census important and how its numbers are used
  • A step-by-step guide to census preparations, operations and data release, with local, state and national story ideas at each stage
  • The key challenges and political battles, including the citizenship question and the growing size of hard-to-count groups
  • Key sources and resources for covering the 2020 Census
  • The challenges the bureau faces in persuading people to participate
This workshop is tuition-free, thanks to support from the Community Foundation for Southeast Michigan, the Knight Foundation and an anonymous donor. Accepted applicants will be responsible for the cost of transportation; however, there are limited travel scholarships available, including to cover the cost of a designated hotel.
For more information and to apply:

Should Michigan Broadcasters accept advertising for CBD products?

By:  John J. Ronayne III, Bernardi, Ronayne & Glusac
MAB Michigan Legal Attorney

The short answer is probably “no.”

John J. Ronayne III

First, a little chemistry. CBD is a shorthand term for cannabidiol, which can be extracted from various strains of the Cannabis sativa plant. The more notorious extract of Cannabis sativa is tetrahydrocannabinol, or THC. THC is the psychoactive chemical commonly associated with a marijuana high. There are two well-known strains of Cannabis sativa, marijuana and hemp. Hemp has a significantly lower concentration of THC.

The emergence of CBD advertising opportunities for Michigan Broadcasters is the result of Michigan’s original legalization of medical marijuana, and its more recent legalization of recreational marijuana. These developments in state law, however, are not the panacea that they might first appear to be. Federal laws on this subject remain in effect.They are unaffected by Michigan law and are markedly more restrictive than Michigan law. Under federal law, marijuana is a Schedule I controlled substance.

Recall that CBD can be derived from either marijuana or hemp. If derived from marijuana, CBD is clearly illegal under federal law. Those who advertise it do so at risk of a federal felony. If the CBD is derived from hemp, the result is arguably quite different. In light of its commercial uses and markedly lower concentrations of THC, hemp was removed from Schedule I by the 2018 Agriculture Improvement Act. Thus, CBD which has been extracted from legally-produced hemp is legal under federal law. Notice the phrase “ legally produced.”

The recent legalization of hemp contemplates fairly elaborate government regulation. That is only now in the process of of being implemented. At least one goal of the regulatory effort is to insure that the hemp being produced for commercial purposes contains no more than the .3% legal limit of THC. In any event, the chances that any of the currently available CBD products were derived from “legally produced” hemp are remote. In consequence, it is highly likely that any CBD products currently being offered are marijuana-derived and the sale or advertising of them is a violation of federal law.

In addition, the Food and Drug Administration has made it clear in a public statement that it prohibits the sale of CBD products for human consumption.

Now the last twist. CBD is now a prescription drug. Last June the government approved an epilepsy drug, Epidiolex, the main ingredient of which is CBD. A federal law prohibits the use of such medicines in food and drink products. Relying on this law, local authorities have been citing restaurants and bars that feature CBD on their menus (WSJ, 3/29/19).

The current CBD landscape is unclear, and there is nothing that would cause a change in prior guidance. While awaiting further developments, the current recommendation is that the advertising of CBD products exposes Michigan broadcasters to significant risk.

Man Behind ‘Paul is Dead,’ Legendary Detroit DJ Russ Gibbs Passes at 87

The man behind one of the biggest rumors in rock history died April 30. Russ Gibb, the Detroit radio DJ who helped launch the legendary “Paul Is Dead” conspiracy, was 87 years old.

On May 1, friends of Gibb, including Dick Purtan, Art Vuolo, Jr.,  Jo-Jo Shutty McGregor and others gathered for lunch to remember:

On Oct. 12, 1969, Gibb, a part-time personality at WKNR-FM, answered a call from a listener claiming that Beatles bassist Paul McCartney had died and was replaced by a lookalike. Gibb gleefully took up the discussion on his show, pushing the story into the limelight and ultimately helping kick off string of “Paul is dead” conspiracy theories based on clues from Beatles lyrics and imagery.

Gibb also hosted a nationally syndicated show, Night Call on the Mutual Radio Network. He later taught video production for decades at Dearborn High School.

Gibb was also known for transforming the Grande Ballroom into Detroit’s psychedelic-rock palace, a game-changing move that launched an indelible chapter in Detroit music history.

In today’s Jacobs Media Blog, jācapps’ COO Bob Kernen remembers “Uncle Russ.”  Read here.

Creating a New Radio Station Logo? Think About Digital

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

From time to time, radio stations decide that it’s time to freshen up the logo. But when reviewing ideas with your graphic designer, you’ll keep in mind how the logo will be used online:

1. Make sure your logo works as a square.
Your radio station will need a square version of its logo in many places across the web. Social networks, including Facebook, Twitter, and Instagram, use squares images for their icons. Podcast artwork is square. So are mobile app icons. You don’t want to create a horizontal logo that can only be turned into a square by shrinking it with whitespace above and below.

In some cases, you may be able to use a piece of your logo as the square image. For example, here is our Jacobs Media Strategies logo:
When we need a square image, we use just the “O” from our logo:

2. Figure out how your logo will work horizontally.
There will also be times when you want to use your logo horizontally. For example, when you create a header image for your email newsletter or YouTube channel, you may not want to use a large square image. In an instance like this, can you take a square logo and add it to something else, such as a cityscape, to create a horizontal image? Or do you need a horizontal version of your logo?

3. Think small.
Frequently, you’ll need an image that is recognizable even when it is shrunk to a small size. For example, an icon for a mobile app or a favicon in the tab of a web browser will use tiny images.

If your logo is too complex, it may not be recognizable at a small size. A simple logo may prove to be more functional.

4. Make a list of places your station’s logo might appear.
Before committing to a design, brainstorm a list of all the different places where your logo might appear, and consider how it will look in each of those contexts. This list will include:

  • Banners
  • Business cards
  • Car dashboards
  • Email newsletter header
  • Facebook icon
  • Facebook page header
  • Instagram icon
  • Invoice header
  • Laptop stickers
  • Mic flags
  • Mobile app icon
  • Mobile app header
  • Mobile website header
  • Podcast artwork
  • Streaming artwork
  • T-shirts
  • TuneIn
  • Twitter profile header
  • Twitter icon
  • Vehicle wrap
  • Webpage header
  • YouTube channel header
  • YouTube icon

Adopting a new logo is a big commitment. You don’t just want an image that looks cool; you also want one that can be easily adapted to a variety of different circumstances. Think it through carefully.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

AP Media Editor Broadcast Award Winners Announced

Winners of the 2018 Michigan Associated Press Media Editors annual newspaper and broadcast contests were announced on April 28 at ceremonies in Lansing.

Seven Michigan television stations took home a combined 34 awards.  Congratulations to WEYI-TV (Saginaw), WJBK-TV (Detroit), WJRT-TV (Flint), WLNS-TV (Lansing), WNEM-TV (Saginaw), WWMT-TV (Kalamazoo) and WWTV/WWUP-TV (Cadillac),  A complete list of television winners, along with judges comments can be found here.

Large market radio stations taking home awards included WDET-FM (Detroit) and Michigan Radio (Ann Arbor).  There were 27 awards presented between the two stations.  See that list here.

Medium and small market radio winners included WGVU-FM (Grand Rapids), WHMI-FM (Howell) and WSGW-AM (Saginaw).  There were 26 awards presented between the three stations.  See that list here.

Lansing Radio’s Deb Hart Joins WSYM-TV

Deb Hart

Popular Lansing radio personality Deb Hart will be joining the E.W. Scripps’ WSYM-TV (Lansing) as Morning Blend co-host.  The longtime voice in the mornings on Classic Rock 94.9FM, has been tapped to replace Mary Turner on the program.

“When Mary announced she would be leaving, we knew she was going to be incredibly hard to replace. Then Morning Blend co-host Bob Hoffman recommended Deb, and we jumped at the chance to bring her aboard.” said Gary Baxter, Vice-President/GM of WSYM-TV FOX 47. “Between Deb’s upbeat personality and her chemistry with co-host Bob Hoffman, she really is the perfect addition to our team.”

The Morning Blend is a unique combination of information and entertainment that airs during FOX 47 Morning News at 7 every weekday morning. Deb Hart’s first taping was May 2. Her segments will begin airing next week.

Hart, a graduate of Specs Howard School of Media Arts, left WMMQ January 24.

Duane Alverson Retires From MacDonald Broadcasting

(L-R) Duane Alverson, MAB’s Karole White and MacDonald Broadcasting President Ken MacDonald, Jr.

A special retirement celebration took place April 18 to honor over 36 years of service and dedication to the broadcast industry for the now retired President of MacDonald Broadcasting, Duane Alverson.

Duane Alverson began his career as a seller for Muzak and then within 2 years was named GM of Muzak which is now called MacDonald Audio, a division of MacDonald Broadcasting. He soon moved to the broadcast side of the business where he eventually became President. Duane has served in the President position since the early 2000s.

Among Duane’s many accomplishments was his love and dedication to very unique events special to Saginaw. The successful WSAM raft race in the 1970s and 1980s ran for 19 years, and was the springboard for the 26 year run for the 98 KCQ Country Music Fest “FREE CONCERT” that annually drew 80,000 to 100,000 attendees to Ojibway Island. Duane was also instrumental with the volunteer efforts of the Saginaw Township Soccer Association in encouraging fellow Saginaw Broadcasters to get involved in promoting the fun night out for another FREE CONCERT event in Saginaw, known as “Party on McCarty.”

During his professional career Duane was President of the Michigan Jaycees and President of the Michigan Association of Broadcasters. Karole White, CEO of the MAB reminded those in attendance for Duane’s retirement celebration of his many contributions while serving both on the Board and as President for the Michigan Radio and TV Association.

Immediately following Duane’s official retirement date of April 19, Duane and wife Debbie were headed for the airport for a 2 week getaway to Hawaii.

The MacDonald Broadcasting team will miss Duane’s steady hand and leadership. Stepping into new roles in the company are Mary Yearham, Saginaw General Manager, Barry Borsenik, Saginaw General Sales Manager, and the new President replacing Duane is Cindy Tuck.