Gray Television’s WILX-TV (Lansing) recently offered elementary school children the chance to see what life as a television anchor or reporter would be like. The station participated in a career day at Oakwood Elementary School in Portland, Michigan. WILX’s Clayton Cummins gave students the chance to get in front of the camera and try anchoring for… read more
By: Seth Resler Jacobs Media Strategies In radio, there are two ways to grow your ratings: Attract new listeners, or get your existing listeners to listen to the station longer. In industry jargon, you can build the cumulative audience (cume) or increase the time spent listening (TSL). The conventional wisdom is that it is easier… read more
Video from WJRT-TV On May 23, Krol Communication’s WRSR-FM (Flint) helped the Food Bank of Eastern Michigan with a live broadcast encouraging people to come in and volunteer to help sort food. This initiative was launched by the band Metallica and organized locally by 103.9 The Fox morning hosts Johnny Burke and Lisa Marie. “They… read more
WDIV-TV (Detroit) has announced the launch of its new citizen engagement project, Your Soapbox, which is part of the station’s Decision 2018 coverage leading up to the midterm election. Your Soapbox will delve into the policy, election and civility issues facing our community. Through conversations with the people of metro Detroit, WDIV-Local 4/ClickOnDetroit will identify… read more
According to a report in Gongwer, the Michigan Court of Appeals denied Citizens Protecting Michigan’s Constitution’s (CPMC) request for oral arguments in its fight against Voters Not Politicians’ (VNP) redistricting petition. Katie Fahey, VNP’s founder and executive director, said the organization is pleased with the appeals court’s Friday order, which also denied CPMC’s request to extend… read more
The U.S. House of Representatives passed the Music Modernization Act (H.R. 5447) by a unanimous 415-0 vote. The legislation is the result of the multi-year copyright review headed by House Judiciary Chairman Goodlatte (R-VA), and combined three previous standalone measures: the Music Modernization Act (H.R. 4706) which addresses issues relating to songwriter/publisher compensation by on… read more
Michigan House Regulatory Reform Committee opened hearings this week to permit casinos to offer sports team wagers. The movement on sports betting comes after the U.S. Supreme Court’s ruling that gives states the ability to regulate the running of a sports book for gaming operations within their borders. Regulatory Reform Committee Chair Brandt Iden (R-61)… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting My lease was up and after 10 or so years of driving a Honda (loved it), I decided it was time for… read more
By: David Oxenford, Wilkinson Barker Knauer LLP, On May 14, the US Supreme Court issued an opinion striking down a Federal law (the Professional and Amateur Sports Protection Act or “PASPA”) which prohibited state legislatures from taking any action to legalize betting on sports. PASPA also contained a restriction on advertising sports betting. The state of… read more
Judy Kehler has been named Director of Corporate Partnerships for WKAR Public Media at Michigan State University. The announcement was made today by Susi Elkins, Director of Broadcasting and General Manager of WKAR. Kehler steps into the role beginning May 31. As Director of Corporate Partnerships, Kehler will oversee development and cultivation of all corporate… read more