10 Things to Include in Your Radio Station’s Electronic Press Kit

Seth Resler

By: Seth Resler
Jacobs Media Strategies

If your radio station would like to get press coverage — and what station wouldn’t? — it’s a good idea to put together an electronic press kit (EPK). An EPK is a collection of digital resources that make it easy for journalists and others in the media to publish a story on a particular subject. We often associate EPKs with musical artists, but it’s a good idea for radio stations to create them as well.

Here’s what to include in your radio station’s electronic press kit:

    1. Logos: Include color and black and white logos, both high resolution (300 dots per inch) for print and low resolution (72 dots per inch) for the web.
    2. Station Description: Include a boilerplate paragraph about the radio station. This is probably the same paragraph that you include at the end of your station’s press releases. You may want to create different paragraphs for different audiences. For example, the local arts and entertainment paper may require a different description than the local business journal.
    3. Bios and Headshots of Key Staff Members: If a journalist wants to write about one of your airstaff members, make it easy for them. Include photos of your morning show personalities separately and together as a team. Remember to make both high and low resolution photos available.
    4. Descriptions of Key Shows: Include short descriptions of key shows, including the morning show and any specialty shows that you air.
    5. Descriptions and Photos of Signature Events: Include photos and short descriptions of signature events, such as annual concerts or fundraisers.
    6. Publicity Photos: Include a few general radio station photos, including promotional appearances, famous artist interviews and in-studio action shots.
    7. Fact Sheet: Compile a list of key facts about the radio station, including its ratings, revenue numbers and years in business.
    8. Important Links: Make it easy for journalists to link to appropriate webpages by including a list of important links, such as your station’s homepage, social media pages and webpages for key shows, on-air personalities and events.
    9. Highlight Video and Aircheck Reels: Many outlets like to take advantage of multimedia, so if you have a short video that shows off the radio station or audio files of DJ airchecks, make them available.
    10. Press Clippings and Testimonials: If people are saying good things about your radio station, let the world know. Include links to any press about the station, as well as testimonials from clients, artists, local community leaders and important figures in the music industry.

Once you’ve assembled all of the above onto a single webpage, include a link to this page in your website footer. It’s up to you whether you want to require a password to access the EPK. Be sure to include a link to your station’s EPK in all press releases that you send out, and periodically review it to see if it needs to be updated. By compiling all of these materials together, you’ll make it much easier for journalists to cover your radio station.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy.

Up North Radio Promotes Bob Aldrich to VP/Operations; Rich Spicer to OM

(l-r) Bob Aldrich, Rich Spicer

Up North Radio (Cadillac-Big Rapids) has promoted Bob Aldrich to Vice-President of Operations and appointed Rich Spicer Operations Manager WCDY-FM and WCKC-FM (Cadillac).  Aldrich will continue to oversee day-to-day operations at the company’s WBZX-FM (Big Rapids) and will work closely with the Cadillac stations to develop new synergies between the two operations.

General Manager Jennifer Theodore told All Access, “Rich and Bob bring a wealth of experience to these new roles, and I’m thrilled to have talent of their caliber leading our operations.”

Aldrich joined the company with the sign-on of WBZX in 2016.  Spicer has been with the company’s WCDY-FM since December 2012.

Lansing’s WQHH Holds Annual Backpack Giveaway

MacDonald Broadcasting’s WQHH-FM (Dewitt-Lansing) held their annual Backpack Giveaway August 16.  The event was held at the Gier Community Center from 4 to 6 p.m.

The station handed out over 1,000 backpacks with school supplies on a first come, first-served basis and also hosted fun games and activities including a bounce house, face painting and other activities.

Remember: ETRS Form One Due Monday for All EAS Participants

The FCC and FEMA have established September 20, 2018 as the date for the next nationwide test of the Emergency Alert System (EAS). The nationwide test is designed to study the effectiveness of the EAS and to monitor the performance of EAS participants. The Wireless Emergency Alert (WEA) system will be tested immediately prior to the test of the EAS. The FCC and FEMA have designated October 3, 2018 as the back-up date should circumstances prevent testing on September 20.

While the test itself is a month away, all EAS participants must file their Form One with the FCC by August 27, 2018 (this Monday) in preparation for the test. To make this filing, EAS participants must log in to the EAS Test Reporting System using an FCC Username Account. Those filers who do not already have an account can register for one in the FCC’s updated CORES system. Once a username account is set up, it will need to be associated with a licensee’s FCC Registration Number (FRN) before the user can draft or file forms for that licensee’s station(s). Many filers struggled to successfully register in past years, but those who participated in the annual test in 2017 should already be registered.

Form One requests information about a station’s transmitter location, EAS equipment and the stations it is assigned to monitor. For most EAS participants, this information will prefill from last year’s Form One (so be particularly careful reviewing it if your monitoring assignments, equipment or something else has changed since last year). Stations will also see an instruction to file a separate Form One for each encoder, decoder or combination unit. Most broadcasters will likely have a combination unit and therefore only need to file a single Form One. However, there may be situations where multiple filings are needed, for example where a cluster of co-owned radio stations share a studio but have to employ separate encoders and decoders to deal with stations in the group having different monitoring assignments.

As in the past, after the test is completed, participants must report the results of the test by filing Form Two, which requests abbreviated “day of test” data, and then Form Three, which collects more detailed data about the station’s performance.

Filing Deadlines:

  • Form One must be filed on or before August 27, 2018.
  • Form Two (“day of test” data) must be filed by 11:59 PM (EDT) on September 20, 2018.
  • Form Three must be filed on or before November 5, 2018.

Additional Requirements:

To prepare for the test, the FCC recommends that EAS participants review the EAS Operating Handbook and be sure that it is available at normal duty positions or EAS equipment locations, and is otherwise readily accessible to employees responsible for managing EAS actions.

Participants should also use this time to ensure their facilities are in a state of “operational readiness.” Operators should confirm that their EAS equipment has any necessary software and firmware upgrades and that it is capable of receiving the various test codes. If not automatic, operators must also manually set their EAS equipment to the “official time” as established by the National Institute of Standards and Technology. Each of these issues has been a significant cause of stations being unable to receive or transmit past tests.

Finally, the person filing for each station should verify that they have the right username, password and licensee FRN in advance of the filing deadline. Experience from the the past two national tests revealed that many stations were caught off guard not by the test itself, but by their inability to access the ETRS to make required filings, often because of confusion surrounding how to log in.

Roxanne Steele Joins Cumulus Media’s WDRQ-FM

Roxanne Steele

Roxanne Steele, former midday host at WYCD-FM (Detroit) has joined Cumulus Media’s WDRQ-FM (Detroit; known to listeners as NASH FM) for weekend on-air duties.

Steele, in a Facebook post wrote this past Monday, “On #NationalRadioDay, it seems perfect to announce my new gig … You can now hear me on WDRQ 93.1 NASH FM!! My first shift is this Saturday, 2-7p (ET).   Thank you for your friendship and loyalty to me on the radio dial! I can’t wait to get back to it!”

Steele was a finalist for this year’s Academy of Country Music Major Market Personality of the Year Broadcast Award.  Prior to her time at WYCD, she also worked at WDVD-FM in Detroit and WCFS-FM and WBBM-FM in Chicago.

Jacobs Media to Offer Free Air Personality Webinar August 30

Bingham Farms-based Jacobs Media Strategies has announced that it has completed “AQ – Radio’s First Comprehensive Study of Air Personalities Unveiled,” and will present the results of that study with a free webinar on Thursday, August 30 at 2 p.m. Eastern.

AQ is a comprehensive online study of on-air talent and producers from radio stations across the United States.  Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how they define their ever-changing job duties, and even if they have a “face for radio.”

The full results of the AQ study will be unveiled during the webinar.  To download a sneak peek at the results and register for the webinar, go to: https://jacobsmedia.com/radios-first-ever-talent-survey/.

“The radio industry historically has done a great job researching its audience,” says Jacobs Media President Fred Jacobs. “However, no one has ever studied the attitudes of one of the industry’s most important assets, its air personalities. Stations have a lot riding on their talent, and it’s important management and ownership gain a deeper understanding of what makes them tick. And there are great insights for the personalities themselves.”

Here are some of the highlights from AQ, radio’s first talent on talent survey:

• Where’s the farm team? More than four in ten (43%) survey respondents perform on their station’s morning show, while only 14% work nights, overnights, and weekends. Yet, nearly three-fourths (74%) of the AQ sample got their start in radio on these rapidly disappearing airshifts.

• Let’s do an air-check. Overall, four in ten (40%) of the air talent surveyed in AQ say their work is never critiqued by station management. And nearly one-fifth (19%) say they are only air-checked a couple times a year.

• Venus & Mars. While nearly seven in ten (69%) male air talent agree that “women have as good a chance as men to advance” on the air, less than one-fourth (24%) of female respondents agree.

• Getting social. The #1 skill mandatory for air talent? Social media prowess, mentioned by nearly two-thirds (65%) of AQ respondents, is at the top of the list. Yet, only about one-third (35%) of these same participants rate their social media ability “excellent.”

• Why radio? When asked why they opted for a career on the air in radio, the top three reasons are that “it’s fun” (80%), “to entertain” (73%), and because it’s “emotionally fulfilling” (57%). The least important reason? “Sex and relationships,” mentioned by only 1% as a main motivator for being on the radio.

•    Show me the money. Six in ten (60%) say that financially, they’re making it, they’re comfortable, or they’re set for life. Conversely, four in ten (40%) report they’re struggling or in debt. Those having the hardest time are women, Millennials, and those who work in smaller markets.

•    In the eye of the beholder. One in ten (11%) strongly agrees with the statement, “I have a face for radio.” Men are twice as likely to strongly concur with that dubious claim.

AQ is an online study sent via email to both the “Jockline Daily” and Jacobs Media databases. The fieldwork took place between June 13-24, 2018. There were 1,109 responses from commercial radio air personalities in the U.S., and 59 responses from program producers. AQ is a web survey and is not intended to reflect the attitudes of all air personalities and on-air producers.

GRM Offers an Interim Licensing Deal

According to a report in Inside Radio, Global Music Rights (GMR) performance rights organization agreed to offer stations another six-month interim licensing agreement. The current deal expires September 30 and GMR has agreed to extend those interim deals through March 31, 2019.

MAB celebrates Lifetime Achievement Award, 2018 Michigan Broadcasting Hall of Fame Inductees

MACKINAC ISLAND – The Michigan Association of Broadcasters (MAB) presented its 2018 Lifetime Achievement Award and welcomed three other outstanding individuals into the Michigan Broadcasting Hall of Fame on Tuesday, August 14 at the Grand Hotel.

The highest award given by the MAB, the Lifetime Achievement Award honors Michigan broadcast pioneers who have dedicated the majority of their professional careers to broadcasting in the state of Michigan and have distinguished themselves through a lifetime of service as a top manager or owner through excellence in broadcasting.

Hall of Fame inductees are nominated and voted on by their peers. Award recipients were honored during the MAB’s annual Awards Banquet surrounded by broadcasters and friends. To see a complete list of the  MAB’s Hall of Fame award winners, click here.

2018 Lifetime Achievement Award

L-R: Michigan Association of Public Broadcasters President Gary Reid, 2018 MAB Lifetime Achievement Award recipient Michael Walenta, former General Manager for WGVU Public Media, and MAB President/CEO Karole L. White.

Michael T. Walenta, WGVU Public Media
Michael T. Walenta served as General Manager of WGVU Public Media for 30 years. Under his leadership, WGVU has grown into a multi-platform public media organization, a far cry from the four-hour broadcasts that were the humble beginnings of WGVU on December 17, 1972. WGVU Public Media currently serves 2.4 million people across our community with 10 Television Broadcast Channels featuring PBS, PBS Kids, WGVU Life, Worldview and the WGVU Guide; two FM Channels featuring NPR and Local News, Blues and Jazz; two AM Channels that are the only NPR Stations in the country to feature Real Oldies Music from 1954 – 1972.
2018 Michigan Broadcasting Hall of Fame Inductees

L-R: 2018 Michigan Broadcasting Hall of Fame inductees Pete Bowers, WBFH-FM (Bloomfield Hills), Bob Allison, WNZK-AM (Detroit) and Sheri Jones, WLNS-TV (Lansing) .

Bob Allison, WNZK-AM (Detroit)

Bob Allison, congenial host of “Ask Your Neighbor” on WNZK-AM, has to be Metropolitan Detroit’s longest-reigning, best-known neighbor. He has been on-air for over 50 years as the host of his popular show – an impressive feat in an industry that measures success by weeks and months. Each weekday from 9 – 11 a.m., Bob and his son, Rob, chat with listeners on a wide range of topics. Bob started broadcasting over 60 years ago in La Porte, Ind. As popular as the radio show has been, many Baby Boomers remember him more for his TV work as host of “Bowling For Dollars” or as the milkman on the children’s show “Milky’s Party Time.”

Sheri Jones, WLNS-TV (Lansing)

Sheri Jones has devoted her life to broadcasting by being a top anchor at WLNS-TV for 30 years. She was an early innovator and has continued to innovate and address critical community concerns throughout her career. For example, she led her station’s coverage of the heroin and opioid epidemic in May of 2017. In 2017, Sheri was also responsible for launching and co-anchoring a new show at 5:30 p.m. on WLNS-TV. For Sheri, her career is not just a job, it’s a life of service. She uses her status in our community to help the community not just herself. In addition to winning over 50 awards including Emmys, MAB Awards, and a NATAS Silver Circle Award, Sheri has served on 16 Community Boards, chaired numerous service committees and fundraisers, and has volunteered over 500 hours each year for over 100 community organizations.

Pete Bowers, WBFH-FM (Bloomfield Hills)
Pete Bowers has influenced the lives of hundreds of students as a high school broadcasting educator at WBFH-FM which is owned and operated by the Bloomfield Hills School District. But his 41 years of service and dedication extends well beyond the boundaries of Bloomfield Hills. His students have dominated state and national high school broadcasting award competitions winning MABF Station of the Year 10 times. WBFH students won Best High School Station in the Nation six times, tied with the most of any station in the U.S. Bowers has been honored as Best High School Advisor in the Nation twice.

MAPB Honors Paul J. Ryan, Mark T. Brush with 2018 Public Media Impact Awards

MACKINAC ISLAND – The Michigan Association of Public Broadcasters (MAPB) presented its 2018 Public Media Impact Awards on Tuesday, August 14 at the Grand Hotel.
The MAPB presents Public Media Impact Awards to professionals and donors for their contribution to public broadcasting in Michigan. The awards are given to recognize outstanding individuals involved in public broadcasting for their innovation and creativity, inspire others involved in public broadcasting to greater achievement in the field of public radio and television and to increase awareness of public broadcasting and the contributions talented individuals make to the industry statewide.
2018 Public Media Award Impact Award Recipients

L-R: 2018 MAPB Public Media Impact Award Recipient Paul J. Ryan and retired WGVU Public Media General Manager Michael T. Walenta.

Paul J. Ryan, WGVU Public Media (Donor Recognition)
Paul J. Ryan has been an integral part of the expansion of community engagement and impact for WGVU Public Media. He began supporting the station in 2010, both philanthropically and through providing his expert knowledge and leadership to the station’s desire to be a deep convener throughout its community. In 2010, Paul began a multi-year personal commitment to help fund a scholarship endowment for veterans and their dependents to attend Grand Valley State University directly through WGVU. Additionally, he contributed to building community outreach for veterans and made a substantial gift to allow WGVU Public Media to create a visual display of all Medal of Honor Recipients from the State of Michigan with images and biographical information. WGVU has leveraged this tool in schools and throughout its expanded community engagement efforts and it is only possible thanks to Paul. In September of 2017, Paul spearheaded the community effort to support WGVU Public Media’s LZ Michigan, a “Landing Zone” to Remember, Honor and Celebrate the community’s veterans and their families. He took the lead role in helping to raise the needed revenue to help support the statewide community engagement effort. His personal support is multiplied by his work to share his passion for WGVU and being able to help bring over $100,000 of additional philanthropic support for the station in recent years.

L-R: Mark T. Brush’s father, Tom Brush, sister, Lisa Brush, mother, Sally Brush and brother-in-law Jim Frey accepted his 2018 MAPB Public Media Impact Award.

Mark T. Brush (1968-2018), Michigan Radio (Professional Broadcaster)

Mark T. Brush was Michigan Radio’s Digital Media Director. He worked to develop and maintain the station’s overall digital strategy. As a senior producer/reporter and the station’s first online news content specialist from 2010 to 2016, he helped move the station toward publishing more online-first stories. From 2006 to 2010, as the unit’s comanager and senior producer, Mark helped transition the station’s regional environmental news unit into an award-winning national news service known as The Environment Report. He reported on many vitally important issues for Michiganders, including cyanobacterial blooms in Lake Erie, pollution from industrial animal production and arsenic in groundwater… and he covered all sorts of fun stories too, such as a profile of Christmas tree farmer Duke Wagatha and the history of the giant Uniroyal tire along I-94. Mark was a crucial member of the team at Michigan Radio that covered the Flint water crisis. He won the station’s first regional Edward R. Murrow award for his investigation into the status of Enbridge’s Line 5 under the Straits of Mackinac and spearheaded the “M I Curious” project that seeks to answer the questions our listeners are wondering about. Mark was a graduate of the University of Michigan (’00 MS in Environmental Policy and Planning & ’91 BA in Political Science) and has been a “public radio junkie” since 1992. Much of Mark’s storytelling philosophy was influenced through his close work with veteran CBC réalisateur David Candow.

Gary Baxter Elected MAB Chairman

L-R: 2017-2018 MAB Chairman Peter Tanz, Senior Vice President for Midwest Communications (Kalamazoo), “passes the gavel” to 2018-2019 MAB Chairman Gary Baxter, General Manager at Fox 47 WSYM-TV (Lansing), following the organization’s 2018 Annual Business Meeting on August 14 at the Grand Hotel on Mackinac Island.

Gary Baxter, Vice President and General Manager for E.W. Scripps Company’s Fox 47 WSYM-TV in Lansing, was elected Chairman of the Michigan Association of Broadcasters (MAB) Board of Directors during the organization’s Annual Business Meeting on Tuesday, August 14 at the Grand Hotel on Mackinac Island.

Baxter is the 73rd chairman of the MAB, one of the largest and most successful state broadcast associations in the nation. The MAB represents nearly 300 radio and television stations and about 4,000 individual broadcasting industry employees across the state of Michigan.
Also elected to the MAB Board of Directors executive committee were:
  • Vice Chair/Chair-Elect Zoe Burdine-Fly, Market President, Townsquare Media (Lansing/Flint);
  • Secretary/Treasurer Stephen A. Marks, President/CEO, The Marks Group (Alpena);
  • and Michael Renda, Vice President/General Manager, Fox 2 WJBK-TV (Detroit).

See the complete MAB Board of Directors list here.