Category: February 2016

Improve Station Awareness

By: John Lund, Lund Management There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better ratings. The truth is that brand awareness brings about business. It’s true for Nike and Starbucks, two of the best brands around…. read more

WPBN Todd Harrison

Todd Harrison Named GM of Sinclair Broadcast Group’s Traverse City NBC Affiliates

Sinclair Broadcast Group, Inc. announced that Todd Harrison (pictured left) has been named General Manager of WPBN-TV and WTOM-TV in Traverse City, MI.  Mr. Harrison will also oversee the sales and other non-programming related services of WGTU-TV and WGTQ-TV  in the same market pursuant to joint sales and shared services agreements. The announcement was made… read more

WXYZ supplies drive

WXYZ Collects 20+ Tons of School Supplies

WXYZ-TV’s (Detroit) week-long “Fix My School” supplies drive collected more than 20 tons of school supplies for students and teachers in Detroit Public Schools. The items donated filled three semi-trucks and included notebooks, pencils, crayons, markers, Kleenex, and toilet paper. “At a time when Detroit schools are in crisis, these supplies will make a tremendous difference for thousands… read more