Up North Radio has announced that Brian Holmes will join its WBZX-FM (Big Rapids) as afternoon host, starting in April. He will also serve as an account executive from the station as well as sister stations WCKC-FM and WCDY-FM, both based in Cadillac.
“Over 20 years ago, (WBZX co-owner) Dom (Theodore) talked of his dreams of owning his own stations. Watching him and General Manager Jen Theodore build their dream has been incredible,” Holmes said. “They have built three incredible sounding radio stations and even better, a live and local staff that feels just like family. I am honored to come on board and be a part of it all playing the ’80s and More on B103.9!”
“Brian is the rare combination of talent and true passion for great radio, and after 20-plus years of friendship and lots of great history, I’m thrilled that we get to reunite at our very own company,” said Dom Theodore. “This is going to be some of the most fun we’ve had in years!”
Holmes worked with Theodore at WFLZ-FM (Tampa, FL) and WILN-WYYX (Panama City, FL). Holmes had a long run as APD/night talent at WSNX-FM (Grand Rapids) from 2005-2015.
“Brian is a high impact personality who will be a great addition to the Up North Radio family,” General Manager Jen Theodore said. “He understands the creative culture and commitment to true local radio that we are building here, and I’m thrilled that he’s teaming up with us.”