Blarney Stone Enters LMA with Henderson Stations

Jerry and Sheryl Coyne’s Blarney Stone Broadcasting has taken over operations of Roy Henderson’s three stations in Traverse City and debuted new formats on two of them, while relaunching the third.

Henderson’s WBNZ-FM (Frankfort) has flipped from a simulcast of WLDR-FM (Traverse City) to Sports simulcasting Blarney Stone’s WGRY-FM (Roscommon) as “Up North Sports Radio.“

Blarney Stone’s WQON-FM (Grayling) is now simulcasting on Henderson’s WOUF-FM (Beulah), which also had been simulcasting WLDR-FM.

And Henderson’s WLDR-FM Traverse City has been relaunched under the LMA.  The on-air lineup on WLDR-FM will also feature The Morning Scramble with Lorri & Mike, JJ in middays and Maria Miller in afternoons.

The addition of Henderson’s stations replaces the proposed deal that Blarney Stone had in 2016 attempting to purchase six stations from Northern Broadcast. That deal never closed.