Northern Michigan’s Blarney Stone Broadcasting has announced a joint marketing and distribution agreement with MyNorth.com and Traverse Magazine that brings Lick the Plate to Blarney Stone stations WKLZ-FM, WQON-FM, WFCX-FM and WFDX-FM. The program will air weekdays during afternoon drive and be repeated in evenings along with its current distribution on MyNorth.com.
Hosted by David Boylan, Lick the Plate is an original culinary food and music show, telling the stories of culinary personalities since 2015.
In addition to airing on the Blarney Stone stations, the show will be distributed in podcast format via digital and social media channels on all 3-station brands. The 5 episodes that air Monday – Friday will be complemented by longer format bonus content in podcast format on MyNorth.com. The expanded distribution will give Lick the Plate coverage throughout Northern Michigan in addition to it’s Southeast Michigan and Ontario footprint on 93.9 The River (CIDR-FM).
Blarney Stone Broadcasting President/CEO Sheryl Coyne had been looking to source new content that features the exploding Northern Michigan culinary scene when Christopher Hunt, Director of Sales at MyNorth & Traverse, Northern Michigan’s Magazine approached her about a joint marketing and distribution agreement to spread Lick the Plate across multiple platforms.
She had this to say about the collaboration: “We were big fans of Lick the Plate and when Chris approached us with this we jumped at the opportunity. With our multi-platform distribution and our combined audiences, the show is going to be a dominant force and go-to resource for Northern Michigan foodies and the advertisers that want to reach them.” Christopher Hunt added, “This is definitely one of those win-win scenarios for all of our brands. Combined, we will have a fully integrated distribution strategy for Lick the Plate that covers digital, print and broadcast and our advertisers are going to eat up that mix, so to speak. It will enable them to reach the highly desirable audience that Lick the Plate attracts through multiple channels and that is the value I sought to provide when I approached Sheryl with this idea.”
Lick the Plate host David Boylan was equally enthusiastic: “This is an incredible opportunity for me to expand the reach of the show in Northern Michigan. The culinary scene extends throughout the Northern half of the state and the talent driving it is incredible. This is also going to be a huge bonus for my guests who will now have a much larger audience listening in on their story.”