Black Diamond Broadcasting has announced that it has changed the format of its WQEZ-FM (Onaway) from easy-listening to classic hits with the new moniker “106.3 Mac-FM.” New call letters for the station are WWMK-FM.
In a press release, the company said, “With our goal being to provide maximum results for advertising clients, additional research brought forth a format that is not currently on the radio dial in Northern Michigan and is nationally gaining momentum with the 35-64 adult – Classic Hits of the 70s and 80s. This new format will bring a market exclusive entertainment that is timeless, as well as upbeat and fun.”
The station will feature the syndicated “The Bob and Tom Show,” noting that the show originated in Northern Michigan years ago.
The new format kicked off October 30.