Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: Fill out your Nielsen SIP (Station Information Packet). They may say you don’t have… read more