Author: Gary Berkowitz

Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: Fill out your Nielsen SIP (Station Information Packet). They may say you don’t have… read more

Remotes: Make ‘Em Great

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting From radio’s earliest days, remotes have been a part of our landscape. Today, they still cause much talk at radio stations. Should… read more

All Things Christmas

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz President, Berkowitz Broadcast Consulting [email protected] http://www.garyberk.com “It’s all about how you decorate your station for the holidays.” Here’s a programming checklist and suggestions as… read more

Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!

By: Gary Berkowitz Berkowitz Broadcast Consulting [email protected] The Nielsen reporting process with SIP’s (station information packets) can affect your ratings. Return your SIP every book. Make sure air talents are not rushing through or not selling calls and frequency. The #1 goal is to do everything to insure listeners know who they are listening to… read more

Berkowitz

Back to Basics

Back to Basics: Start the New Year off with a review of your most important elements – the basics. By: Gary Berkowitz, Berkowitz Broadcast Consulting, Inc. First and foremost, air check your jocks. PD’s are busier and multi-tasking more than ever, and this art seems to be falling in-between the cracks. There is no better… read more