Author: Gary Berkowitz

The Power of Testimonials

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the… read more

Are You Truly LIVE & LOCAL?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting By now, everybody knows the pain and devastation that was caused by Hurricane Irma. Since the beginning, coverage of storms like… read more

Does Your Music Play As It Is Scheduled? 

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Just this week, while talking with a PD we discovered that the log he was preparing was not actually playing as… read more

The Lost Art of Air Checking

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting If you are a regular reader of my newsletters and MAB columns, there’s one thing you know for sure, I believe… read more

Are your ‘Personalities’ difference makers for your station?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: There’s a lot of noise out there in radio-land these days. Digital. Internet advertising…. read more

Station Information Packets, Old School Marketing Techniques That Still Work and Show Your PD Some Love!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: Fill out your Nielsen SIP (Station Information Packet). They may say you don’t have… read more

Remotes: Make ‘Em Great

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting From radio’s earliest days, remotes have been a part of our landscape. Today, they still cause much talk at radio stations. Should… read more

All Things Christmas

Editor’s Note: The views and opinions of the above article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz President, Berkowitz Broadcast Consulting [email protected] http://www.garyberk.com “It’s all about how you decorate your station for the holidays.” Here’s a programming checklist and suggestions as… read more