Author: Gary Berkowitz

10 Programming Predictions for the Next 25 Years

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Are you ready to change our industry? Are you a decision maker? Do you have the courage to take these predictions… read more

Listeners Speak… Are We Listening?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As a radio professional, I’m sure you have often wondered what your listeners are really thinking about your station. Based on… read more

The Power of Testimonials

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Nothing is stronger than a testimonial from a listener. We can say anything we want about the station, but in the… read more

Are You Truly LIVE & LOCAL?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting By now, everybody knows the pain and devastation that was caused by Hurricane Irma. Since the beginning, coverage of storms like… read more

Does Your Music Play As It Is Scheduled? 

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Just this week, while talking with a PD we discovered that the log he was preparing was not actually playing as… read more

The Lost Art of Air Checking

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting If you are a regular reader of my newsletters and MAB columns, there’s one thing you know for sure, I believe… read more

Are your ‘Personalities’ difference makers for your station?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Some new tips for programming and management: There’s a lot of noise out there in radio-land these days. Digital. Internet advertising…. read more