Author: Gary Berkowitz

The Fall Book Is On. Now What?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting The fall book is on and before we get too deep into it, here are a few basic and easy to implement… read more

Programming Advice from Warren Buffett

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Well, kind of. I recently read an interview with “The Oracle of Omaha,” arguably one of the savviest investors of all time,… read more

Tactics that Increase Ratings. Yes, These do Work!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As we approach the fall book, here are 10 “easy to implement” tips that will make a difference in the way you… read more

5 Things All Air Talent Can Learn from Dan Ingram

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting The headline on June 25 was shocking: Dan Ingram was dead. Dan has been called the “World’s Greatest Top-40 DJ.”  I would… read more

How to Manage Talents Who Hate Each Other!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Good news! You have a successful, well-rated morning team on your station. Bad news: They do not get along off the air…. read more

What I Learned From Buying a New Car…

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting My lease was up and after 10 or so years of driving a Honda (loved it), I decided it was time for… read more

10 Common Traits of Winning AC Stations

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Have you ever looked at the ratings and wondered: How do certain AC’s always come out on top? Do a “programming x-ray”… read more

Are your personalities ‘Difference Makers’?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting   There’s a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now… read more

Are We Doing A Good Enough Job Promoting Our Apps?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I am having some work done on my house. The other day one of the carpenters walked into my office and… read more

Old-School Marketing That Still Works

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I spent many years working with Bob Morgan at CBS Radio in Rochester, N.Y. He had one belief that really impacted… read more