Author: Gary Berkowitz

5 Things All Air Talent Can Learn from Dan Ingram

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting The headline on June 25 was shocking: Dan Ingram was dead. Dan has been called the “World’s Greatest Top-40 DJ.”  I would… read more

How to Manage Talents Who Hate Each Other!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Good news! You have a successful, well-rated morning team on your station. Bad news: They do not get along off the air…. read more

What I Learned From Buying a New Car…

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting My lease was up and after 10 or so years of driving a Honda (loved it), I decided it was time for… read more

10 Common Traits of Winning AC Stations

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Have you ever looked at the ratings and wondered: How do certain AC’s always come out on top? Do a “programming x-ray”… read more

Are your personalities ‘Difference Makers’?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting   There’s a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now… read more

Are We Doing A Good Enough Job Promoting Our Apps?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I am having some work done on my house. The other day one of the carpenters walked into my office and… read more

Old-School Marketing That Still Works

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I spent many years working with Bob Morgan at CBS Radio in Rochester, N.Y. He had one belief that really impacted… read more

10 Programming Predictions for the Next 25 Years

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Are you ready to change our industry? Are you a decision maker? Do you have the courage to take these predictions… read more

Listeners Speak… Are We Listening?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As a radio professional, I’m sure you have often wondered what your listeners are really thinking about your station. Based on… read more