Author: Gary Berkowitz

Alexa Won’t Help If Listeners Don’t Know Who To Ask For!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Lately, you can’t pick up a trade without reading an article about Alexa and smart speakers. The consensus is that smart speakers… read more

The 5 Things Every Format Must Do For Better Ratings

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Yes, this is a newsletter that is mostly focused on AC radio. But with the spring book just around the corner (March… read more

10 Tactics Diary Markets Can Steal From PPM Markets

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting There are many lessons diary markets can learn from PPM markets, which measure actual listening versus perceived (diary) listening. With that in… read more

Salespeople: Here’s How To Make Live Reads Work

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting If you were to ask any successful PD what the secret to their success was, I am sure they would tell you… read more

The Fall Book Is On. Now What?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting The fall book is on and before we get too deep into it, here are a few basic and easy to implement… read more

Programming Advice from Warren Buffett

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Well, kind of. I recently read an interview with “The Oracle of Omaha,” arguably one of the savviest investors of all time,… read more

Tactics that Increase Ratings. Yes, These do Work!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As we approach the fall book, here are 10 “easy to implement” tips that will make a difference in the way you… read more

5 Things All Air Talent Can Learn from Dan Ingram

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting The headline on June 25 was shocking: Dan Ingram was dead. Dan has been called the “World’s Greatest Top-40 DJ.”  I would… read more