Author: Dick Taylor

It Was Always a ‘Good Day!’

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com When I started in professional radio, 51 years ago this week, there was a gentleman broadcasting that captivated my attention, his name… read more

Now That’s Selling

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com Here are three short stories for you to ponder. Story #1 The other night a radio salesperson was in a restaurant. Business… read more

Repeat Customers Are Key to Profitability

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com The radio advertising business is all about repeat customers. Radio’s power is its ability to deliver both reach (the number of people… read more

What to Do When What You’ve Always Done Doesn’t Work Anymore

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com There’s no doubt about it. We live in challenging times. The big word of the day is “disruption.” We read every day… read more

What’s Changed in 98 Years?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com In the year 2020, commercial radio will celebrate its 100th birthday. Hopefully, by then, America’s two largest broadcasters will be out of… read more

Sales Motivators

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com This week, I thought it might be fun to share some of the sales motivators I’ve used over the years. I hope… read more

My First Sale

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com I began my broadcasting career as a disc jockey when I entered the 10th grade in high school. Broadcasting would pay for… read more

Put Your Money Where Your Mouths Are

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com Last week, I wrote about the power of the human voice. Each of us who decided to make radio a career was… read more

The Power of the Human Voice

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com I recently saw the latest Star Wars movie “The Last Jedi.” It was powerful in many ways, not the least of which… read more

Get Out of Your Comfort Zone

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com For 13 years I was the general manager of WFPG AM/FM in Atlantic City, New Jersey. The stations were successful. I was… read more