The 80s: A Decade of Growth, Change and Reorganization
The Non-Commercial Sustaining Announcement (NCSA) program begins after discussions with Governor James Blanchard. The program was to help the MAB bring in more money so the association could go full-time. The endeavor worked, thanks to station participation, and about six-months after it first ran, Karole White was hired.
- November 25, 1985: MAB officially moves from a part-time organization under the direction of Tom Cleary to a full-time organization under newly-hired executive director Karole L. White (photo right, circa 1985). White was recently with the Michigan Florist Association. The first order of business for the new executive director was to meet broadcasters across Michigan during a scheduled ten-location tour. Cleary’s lobbying firm, Michigan Legislative Consultants, remained as legislative consulting firm for the association.
- Beer and Wine Advertising, Tall Structure-Strobe Lighting and Seat Belt Laws are key issues facing Michigan broadcasters.
- MAB holds its first-ever Regional Sales Seminars in 1986 with Richard Kaufman. More than 205 MAB members attended representing 55 different radio stations. Cost to attend was $35 per person. The MAB also held Broadcast News Workshops.
- The first-ever MAB Awards for Creative Excellence (later to be named the Broadcast Excellence Awards) was held.
- MAB was granted approval to test a shortened Emergency Broadcast System (EBS) signal.
- Carl E. Lee, Fetzer Broadcasting Service and MAB President 1956, honored by the MAB for 50 years in broadcasting.
- The official logo of the MAB was introduced in March 1986.
- The first Member Needs Survey is administered in March 1986.
- Mid-Winter Conference (later to be named the Great Lakes Broadcasting Conference & Expo) moves to downtown Lansing in 1986.
- December 6, 1988: the building located at 819 N. Washington Avenue, Lansing, housing the MAB offices, is officially dedicated. The dedication ceremony and media uplink featured Governor James Blanchard, Senator John Engler, Representative Pat Gagliardi and FCC Commissioner James H. Quello along with approximately 290 guests. As a memento from the event, commemorate marble trivets embossed with an image of the new building were distributed.
- MAB Presidents during the 1980s: Edwin R. Huse, WKHM/WJOX, Jackson (79-80); Robert J. McBride, WJBK, Detroit (80-81); Joe D. Buys, WVIC, Lansing (81-82); Todd Holmes, WNEM, Saginaw (82-83); Ross Biederman, WTCM, Traverse City (82-83); Jeanne Findlater, WXYZ, Detroit (83-84); Eugene Umlor, WPHM, Port Huron (84-85); Bill Robbins, WKZO, Kalamazoo (85); Richard Sommerville,* WCEN, Mt. Pleasant (86); James P. White, WOOD, Grand Rapids (86-87); Guy Spitsberg,* WLUC, Marquette (87-88) (partial term); Jerry Colvin,* WUHQ, Battle Creek (87-88) (partial term); Charles D. Mefford,* MW Multicom (88-89).
1980s Photo Gallery: