MAB News Archive

Berkowitz

Back to Basics

Back to Basics: Start the New Year off with a review of your most important elements – the basics. By: Gary Berkowitz, Berkowitz Broadcast Consulting, Inc. First and foremost, air check your jocks. PD’s are busier and multi-tasking more than ever, and this art seems to be falling in-between the cracks. There is no better… read more

Jim Mathis

Reinventing Your Problem

Reinventing Your Problem: Change Your Attitude, Change Your Results By: Jim Mathis, Reinvention Nation™ “Life is 10% what happens to you and 90% how you react to it.” – Charles R. Swindoll As a new year begins, we often reflect on the choices we’ve made and vow not to repeat the bad ones. We spend… read more

The Yaffe Group

Associate Member Highlight: The Yaffe Group

By: Mike McClure, Creative Director at The Yaffe Group Our founder, Fred Yaffe, helped Little Caesar’s come up with the “Pizza Pizza” concept. Over half of our staff has been here for more than 10 years, and the majority of them have been here for more than 20 years. Tired of seeing the best advertising… read more

WTCM-FM

WTCM-FM Celebrates 75th Year on Air

WTCM-FM (Traverse City) is celebrating their 75th year on air in 2016. The station was founded by Les Biederman, and went on air for the first time on January 8, 1941, using a hand-built control console. Ross Biederman, Les’s son, still runs the station his father started. The Biederman family is admired for both their… read more

9and10 News Water Drive

Helping Flint: 9&10 News, Fox 32 and VanDrie Home Furnishings Team Up to Collect Water Donations

In Northern Michigan, WWTV-TV, WWUP-TV, WFQX-TV, and VanDrie Home Furnishings have teamed up to collect donations of water for the Food Bank of Eastern Michigan. The community can bring water donations to any VanDrie Home Furnishings location or make a monetary donation using this link. According to 9&10 News, monetary donations made at the link… read more

WDIV-TV

Helping Flint: Art Van Furniture and WDIV-TV’s “Help Me Hank” Create Community Initiative

WDIV-TV (Detroit) has partnered with Art Van Furniture to create a community initiative to collect water for the city of Flint. Art Van Furniture and WDIV-TV Local 4’s Hank Winchester, consumer investigative reporter and head of the station’s “Help Me Hank” consumer unit, have joined forces to collect and deliver bottled water to those in… read more