MAB News Archive

Weekly CAP Messages From Michigan State Police

The Michigan State Police Emergency Management and Homeland Security Division (MSPEMHSD) has moved to a new location in Dimondale.  During the move, the EMnet terminal was relocated and is not scheduled to be reinstalled for another two weeks.  You will not be receiving another weekly CAP test from MSPEMHSD until early March. Currently, the EMnet terminal… read more

101.1 FM The Beat

WMHW Undergoes Format Changes

On February 15, WMHW (Mount Pleasant), CMU’s School of Broadcast and Cinematic Arts’ two HD student run radio stations, underwent an exciting format change. 91.5 FM The Mountain switched from a Modern Rock to an Adult Album Alternative (AAA) format, and 101.1 The Beat converted from (AAA) to a Hip Hop format. WMHW (Wilbur Moore Hall Wireless) started in the Fall… read more

Improve Station Awareness

By: John Lund, Lund Management There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better ratings. The truth is that brand awareness brings about business. It’s true for Nike and Starbucks, two of the best brands around…. read more